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Leapfrog and reverse innovation for survival of innovative start-ups: A conceptual framework and a logistics case

  • Rapid and sustained innovation in developed markets triggers the generation of innovative start-ups, some with disruptive innovations. However, when their offering faces a saturated market with satisfactory and widely available established traditional solutions, many innovative start-ups from these markets may fail. The literature on some start-ups that successfully brought their innovation to emerging markets shows how using leapfrogging traditional solutions to innovative solutions can offer survival and growth opportunities to these start-ups. However, a wide exploitation of leapfrogging processes in emerging markets for survival or business growth of innovative start-ups from developed markets is not yet theorized. To contribute to closing this gap, we propose a conceptual framework to assess the readiness of an emerging market to leapfrog to innovative solutions. The design of the conceptual framework uses a scenario-planning like approach with two key factors, namely Context Readiness and Value Network Integration. To test and refine the proposed framework and show its relevance for coming to an informed expansion decision making, we used PAR (Participatory Action Research). For the illustration of the application of the proposed conceptual framework, the case of telehealth in Morocco is used.

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Document Type:Conference Object
Author:Mohammed Khalil, Nanko Boerma
Parent Title (English):Bode, Umuerri (Eds.): Universities, Entrepreneurship and Enterprise Development in Africa – Conference Proceedings 2022
Number of pages:22
First Page:135
Last Page:156
Publishing Institution:Hochschule Bonn-Rhein-Sieg
Date of first publication:2023/06/29
Keyword:Start-ups; adoption; conceptual framework; delivery; developed market; emerging market; failure; implementation; innovation; international entrepreneurship; leapfrog; logistics; reverse innovation; survival
Dewey Decimal Classification (DDC):6 Technik, Medizin, angewandte Wissenschaften / 65 Management, Öffentlichkeitsarbeit / 650 Management und unterstützende Tätigkeiten
Conference volumes:Universities, Entrepreneurship and Enterprise Development in Africa / Universities, Entrepreneurship and Enterprise Development in Africa, Sankt Augustin, Germany, 8 - 9 September 2022
Entry in this database:2023/06/29
Licence (Multiple languages):License LogoIn Copyright (Urheberrechtsschutz)