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As competition for tourists becomes more global, understanding and accommodating the needs of international tourists, with their different cultural backgrounds, has become increasingly important. This study highlights the variations in tourist industry service--particularly as they relate to different cultures. Specifically, service failures experienced by Japanese and German tourists in the U.S. were categorized using the Critical Incident Technique (CIT). The results were compared with earlier studies of service failures experienced by American consumers in the tourist industry. The sample consists of 128 Japanese and 94 “Germanic” (German, Austrian, Swiss-German) respondents. The Japanese and German sample rated “Inappropriate employee behavior” most significant category of service failure. More than half of these respondents said that, because of the failure, they would avoid the offending U.S. business. This is a much stronger response than an American sample had reported in an earlier study. The implications for managers and researchers are discussed.
Conclusion
(2018)
There is a paradigm shift from traditional content-based education and training to competencybased and practice-oriented training. This shift has occurred because practice-oriented teaching has been found to produce a training outcome that is industry focused, generating the relevant occupational standards. Competency-based training program often comprises of modules broken into segments called learning outcomes. These learning outcomes are based on criteria set by industry and assessment is designed to ensure students become competent in their respective areas of specialization.
Multidisciplinary, multicultural, and multitasking has taken center stage in the global educational debate. Globalization and improvement in communication have affected the way organisations operate and hence influenced whom they hire. Today, it is common practice to work with people from diverse backgrounds and it requires competencies that go beyond general project management. Intercultural awareness, networking in different global communities, and learning to develop specific communication strategies for different stakeholders is all part of the package of skills and competencies that are required in today's interconnected world. This has indirect implication on the nature of skills and competencies institutions/universities must equip their students with to enable them to compete successfully in the working world.
Die digitale Transformation verändert die internationale Kooperation der Hochschulen massiv. Über die Möglichkeiten der virtuellen Mobilität hinaus entstehen neue Themenfelder, die internationale Lern- und Lehrerlebnisse mit digitaler Unterstützung verändern, ergänzen oder neu ermöglichen. Dazu sind im Bereich der Förderung der Internationalisierung (DAAD, Erasmus+, BMBF u.a.) Projekte und Förderformate entstanden, die Digitalisierung und Internationalisierung kombinieren und die neuen Themenstellungen adressieren, z.B. didaktische Formate, administrative Prozesse (auch im Kontext OZG und DSGVO), virtuelle und hybride Mobilität, internationale Projekt- und Teamformate sowie schlussendlich auch Inhalte, die internationale, interkulturelle und interdisziplinäre Kompetenzen mit digitalen Kompetenzen verbinden. Der vorgeschlagene Workshop soll entsprechende Projekte zusammenbringen und die Themen strukturieren, um einen Überblick der Entwicklungen zu schaffen und somit einen Beitrag zur Definition des Themenfelds „Digitalisierung & Internationalisierung“ zu leisten.
This Business English course in entrepreneurship goes beyond communicative language instruction and offers a course designed to introduce students to innovative thinking, entrepreneurship and sustainable business practices. About 120 students in their first year are enrolled as part of the required foreign language module in Business Management (B.Sc.). Each week students learn new concepts and terminology in sustainable business practices while applying the material in a simulation task-based course using English as a lingua franca. It prepares students to work in an international context while offering online components for autonomous learning. This 12-14 week course is designed in a student-centered and blended learning format with a flipped classroom approach. Through a grant from the German Federal Ministry of Education and Research the “work&study project” will offer additional online materials by developing new educational apps to enhance autonomous language learning and making the app content available under the Creative Commons license. The research project focuses on offering new learning environments to enhance the opportunities for non-traditional students enrolled at Bonn-Rhein-Sieg University of Applied Sciences. This paper will focus on the development of the first apps and results of the first testing phase. It shows how game-based learning and elements of gamification were added for educational purposes to enhance teaching and learning processes that were already well established.
Virtual exchange
(2022)
This paper examines how students learn to collaborate in English by participating in an intercultural project that focuses on teaching students to work together on a digital writing project using various online tools, and participated in this digital collaboration project. Mixed groups of students, two French and two German, used several synchronous and asynchronous tools to communicate with their counterparts (Facebook, WordPress blog, WIMS e-learning platform, email, videoconferencing). Students had to produce an article together, comparing French and German attitudes about a topic they negotiated freely in their groups. Before publishing their post, students were expected to peer-review the article written by their group. Once published, the stage consisted of voting for the best posts on the e-learning platform, WIMS. A videoconference was also organized to create cohesion between the participants. The result of the student evaluations, together with the administrative, technical vastly differing university setups is presented.