Refine
H-BRS Bibliography
- yes (61) (remove)
Departments, institutes and facilities
- Fachbereich Wirtschaftswissenschaften (61) (remove)
Document Type
- Article (20)
- Book (monograph, edited volume) (14)
- Conference Object (14)
- Part of a Book (7)
- Contribution to a Periodical (6)
Year of publication
- 2016 (61) (remove)
Has Fulltext
- no (61) (remove)
Keywords
- Lehrbuch (4)
- Betriebswirtschaftslehre (2)
- Corporate Social Responsibility (2)
- E-Business (2)
- Kommunikation (2)
- Living Lab (2)
- Management (2)
- User Experience (2)
- (Raub-)Kopien (1)
- Agile software development (1)
Results from the EU-project iStoppFalls : feasibility, effectiveness, approach for fall prevention
(2016)
Noch sind sich die Experten nicht einig, wie schnell Blockchain das Internet revolutionieren wird. Dass das Potenzial dafür riesig ist, ist sich Professor Jens Böcker sicher. Er unterhält eine Professur für Betriebswirtschaftslehre und Marketing an der Hochschule Bonn-Rhein-Sieg und forscht zu diesem Thema.
Marketing und Recht kompakt
(2016)
"Marketing und Recht - was soll das denn?" So oder ähnlich wird der eine oder andere auf den Titel des vorliegenden Buches spontan reagieren. Das verwundert nicht, ist die Buch-Landschaft doch vor allem dadurch geprägt, dass Marketing-Werke und Abhandlungen zu marketingrelevanten Rechtsthemen am Büchermarkt stets "getrennt marschieren". Wer Marketingkonzepte entwirft, Vorhaben im Rahmen der Marketingforschung durchführen will oder beabsichtigt, Entscheidungen im Rahmen des Marketings zu treffen, sollte unseres Erachtens möglichst frühzeitig die gängigen "juristischen Fallstricke" erkennen und in seinen Überlegungen berücksichtigen.
Within qualitative interviews we examine attitudes towards driverless cars in order to investigate new mobility services and explore the impact of such services on everyday mobility. We identified three main issues that we would like to discuss in the workshop: (I) Designing beyond a driver-centric approach; (II) Developing mobility services for cars which drive themselves; and (III) Exploring self-driving practices.
Mobilitäts- und Nachhaltigkeitsforscher sehen sich bei der Erforschung des Mobilitätsverhaltens von Personen mit einer bunten Palette an Erhebungsmethoden konfrontiert. Erweitert wird diese Vielfalt in der letzten Zeit durch die Möglichkeit, dieses Verhalten direkt über die Smartphones der Probanden zu erfassen. Um die Auswahl geeigneter Methoden zu erleichtern, liefert die vorliegende Literaturstudie einen detaillierten Überblick zu Fragestellungen, Daten und Erhebungsmethoden, die im Bereich der Mobilitätsforschung zur Erfassung von Alltagsmobilität eingesetzt werden.
Dieser Artikel stützt sich auf das vom 13.10.2015 bis 12.01.2016 gemeinsam durchgeführten Praxisprojekt von ORBIT und der Hochschule Bonn-Rhein-Sieg. Thema des Projekts waren die Methodenevaluation und Automatisierung von Auswertungsprozessen. Speziell ging es um die Überprüfung der von ORBIT entwickelten Methodik zur Anforderungsanalyse und Standortbestimmung – dem ORBIT-Navigator.
IT-Controlling
(2016)
Die Klausur: VWL
(2016)
Die Klausur: VWL
(2016)
Digitale Güter
(2016)
A central objective of the German gambling law is to ensure the protection of minors and players (§ 1 Sentence 1 No. 3 GlüStV 2012). Since the year 2014 gambling facilities for commercial games of chance in gambling halls and restaurants have been certified by the German Safety Standards Authority [Technischer Überwachungsverein – TÜV]. Certification by government-accredited testing organizations based on internationally validated, interdisciplinary scientific expertise "Safeguarding the Protection of Minors and Players with Respect to Commercial Gambling in Germany – 2.0" is a quality assurance instrument from a regulatory perspective. It is in the interests of, in particular, excellent quality providers to ensure that they are also perceived as providing this level of quality. Certification leads to market separation. In so doing, the advantages of end-to-end certification should be greater than any disadvantages. Analysing the international environment shows that certifi cation initiatives are necessary and have been put in place in other sectors of the gambling industry.
The primary aim is quality assurance for a responsible handling of commercial games of chance offerings (responsible gambling). The presented testing catalogue for commercial gambling can also provide an impetus in the international context and, as appropriate, a set standard.
Falls and their consequences are arguably most important events for transition from independent living to institutional care for older adults. Information and communication technology (ICT)-based support of fall prevention and fall risk assessment under the control of the user has a tremendous potential to, over time, prevent falls and reduce associated harm and costs. Our research uses participative design and a persuasive health approach to allow for seamless integration of an ICT-based fall prevention system into older adults’ everyday life. Based on a 6-month field study with 12 participants, we present qualitative results regarding the system use and provide insights into attitudes and practices of older adults concerning fall prevention and ICT-supported self-management of health. Our study demonstrates how it can lead to positive aspects of embodiment and health literacy through continuous monitoring of personal results, improved technical confidence, and quality of life. Implications are provided for designing similar systems.
The megatrends towards both a digital and a usership economy have changed entire markets in the past and will continue to do so over the next decades. In this work, we outline what this change means for possible futures of the mobility sector, taking the combination of trends in both economies into account. Using a sys-tematic, scenario-based trend analysis, we draft four general future scenarios and adapt the two most relevant scenarios to the automotive sector. Our findings show that combing the trends from both economies provides new insights that have often been neglected in literature because of an isolated view on digital technology only. However, service concepts such as self-driving car sharing or self-driving taxis have a great impact at various levels including microeconomic (e.g., service and product design, business models) and macroeconomic (e.g., with regard to ecological, economical, and social impacts). We give a brief outline of these issues and show which business mo dels could be successful in the most likely future scenarios, before we frame strategic implications for today’s automobile manufacturers.