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“Building Bridges Across Continents” (BBAC) is an intercultural and student-centered project that seeks to promote international communication and helps students develop competencies in entrepreneurship, international trade and global cultural awareness. The project, which is in its fourth phase of implementation, connects students from the United States, Germany, Ghana and Kenya with the help of Information Communication Technologies (ICT) in order to work on a common research assignment for a period of ten calendar weeks. The main ICTs used in the project are Skype, Facebook, wiki, email and WhatsApp. This paper describes and analyzes the background, structure, and results of the project.
Culture is at the core of any social, economic and business interactions and relationships. The way people perceive the culture of others influences their decision to collaborate socially, politically and economically with them. It is therefore, imperative students appreciate the dynamics of cross-cultural interactions and collaborations, since it exposes them to a wider view of the world. In doing this, it is important they (students) are allowed to explore as much as possible with little interference by their teachers. Using the project students went through real-life experience in a self-directed enquiry. In the process, they were taught to solve problems encountered during the learning process. The focus of the intercultural communication project was to understand how people from different cultures speak, interact and perceive others’ culture. It was found students innovate if allowed to explore a certain phenomenon on their own. Furthermore, face-to-face meetings can be arranged between people in the different countries can be arranged using these Web 2.0 tools. Based on the experience from the project, it was observed that the success of a collaborative international project depends on the understanding of the crosscultural dynamics of partners. For such collaborations, it is imperative to establish personal relationships, be flexible and adaptable to situations and change as well as being swift resolving potential conflict situation.