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This Handbook of Applied Marketing and Personnel Services is part of the project "German-African University Partnership Platform for the Development of Entrepreneurship and SMEs", financed by the German Federal Ministry of Economic Cooperation and Development (BMZ) and the German Academic Exchange Service (DAAD), and jointly conducted by Bonn-Rhein-Sieg University of Applied Sciences, University of Cape Coast in Ghana and University of Nairobi in Kenya.
Welcome to the first edition of the Handbook for Applied Teaching and Learning designed primarily for educators, administrators, and students interested in applied teaching and entrepreneurial education. This handbook documents some of the outcomes of a very fruitful German-African collaboration among higher education institutions in the field of entrepreneurial education which was funded by the German Academic Exchange Service (DAAD) and the German Ministry of Economic Cooperation and Development (BMZ).