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Steuerlehre für Dummies
(2021)
This article provides insights into the modalities of business-model change and innovation. On the basis of an analysis of empirical data of small and medium enterprises, a transition from wine production centrism to its expanded use in hospitality and tourism is explored. Previous research on wine tourism and hospitality predominantly focuses on a destination perspective, neglecting the organizational winery perspective. The article deploys a mixed methods approach, combining netnography and a content analysis for data collection with grounded research and clustering for theory building. The sample size included 885 German wineries. Data stemmed from two distinct sources (websites and a secondary publication in form of a wine guide) and has been analyzed through a two-step clustering algorithm as well as a Principal Component Analysis (PCA). The two-step clustering algorithm resulted in nine different business models while the PCA analysis grouped the variables into the following two categories: basic winery business model (BM) and BM extension into hospitality and tourism, thereby validating the difference between the two constructs. The results point to the diverse nature of business model extensions of wineries in tourism and hospitality, depending on their organizational type and size. This study offers a classification of small and medium sized enterprise’s strategic business model expansion, and explores the expansion of the wine industry through wine hospitality and tourism services, starting with the winery organizational perspective, which has not been done before.
The purpose of this paper is to examine the impact that various types of business model extensions (hospitality and tourism, online sales platforms, and sustainability) have on the winery business. The research is based on company data and online observations of N = 886 German wineries and deploys a content analysis, netnography, and structural equation modeling (SEM) in order to test the hypothesis on business model extensions of wineries, which have been set forth in the previous literature. The findings indicate that business model extensions related to online sales platforms have a positive impact on winery business size. These results mean that developing online sales platforms enlarges the winery BM (business model) size and type (manager-run, state-owned, or cooperatives). The paper presents in detail the impact of winery BM extensions on winery BM model type and size, thereby contributing to the literature on business model innovation.
This study set out to uncover brand positioning configurations by presenting state-of-the-art brand management literature and applying a novel, mixed-methods approach to examine the under-researched wine industry transformation towards open innovation in branding. German winery brands were analyzed using a multimethod approach leaning on a novel netnographic methodology and multiple sources. The sample included 572 wineries from all 13 German wine regions with website text data and online review text data from each winery. The study identified nine prime words used to describe both brand identity as well as wine brand image. It revealed word–price clusters of brand identity and image. The results offer insights into communication and pricing opportunities for wine brand identity as well as image, thereby contributing to open brand innovation.
The article improves understanding on leveraging new technology for DT (digital transformation) of grape harvest in SME wineries. It provides evidence on technologies used and workplace types deployed in grape harvesting, as well as strategic paths in deploying new technology, thereby contributing to the literature on networked sensing and seizing capabilities in the wine industry 4.0. The research approach is explorative and qualitative drawing on 31 interviews with wine industry 4.0 experts and managers, mostly owners of SMEs: wineries, wine software and wine machinery enterprises. Resulting findings serve as a roadmap for digital transformation of grape harvest process in SME wineries explaining technologies and work roles necessary for DWT (digital workplace transformation), as well as strategic paths of deployment of novel grape harvest technology. Previous research on the wine industry 4.0 has focused on BMI, while this research expands the focus to include a wider concept of technology adoption strategy as well as DWT. The research identifies two types of factors impacting the strategic deployment of grape harvest technology: pull factors, also termed servitization factors, as well as push factors, termed also digital transformation factors.
The purpose of this study is to research the antecedents of the sustainable travel decision-making of European travelers and thereby identify important lessons for the transition towards sustainable travel and tourism. The study is based on data collected through a representative survey, conducted in five European countries, with a sample of n = 5024 respondents. The results of descriptive statistics, EFA (Exploratory Factor Analysis) and FA (Factor Analysis) are presented in order to explore sustainable travel decision-making through environmental (policy-related and personal) attitudes and travel mode decision priorities in the European context. Furthermore, the study provides new evidence regarding the under-researched phenomenon of the attitude–behavior gap by presenting a model for the sustainability-oriented decision-making of travelers, including attitudes and travel mode priorities as antecedents. The results confirm the existence of moral licensing in travel decision-making, thereby extending the relevance of this theory into travel and tourism, which has not been done before. The denial of environmental issues is also being researched as regards its interaction with positive environmental attitudes, environmental travel mode priorities and non-environmental travel priorities, thereby advancing our understanding of the interplay between these categories. The interplay between the four categories furthers our understanding of the perplexity of travelers in terms of sustainable travel decision-making.
The reported research examines the impact of product portfolio labeling strategies on brand reputation and equity. A netnographic approach allowed to observe winery portfolio labeling approaches and create a typology of winery labeling strategies. Expert evaluation served to assess the dependent variable brand equity by deploying a regression analysis. For the observed wine industry, being part of the food industry, creating consistent and recognizable brands has a direct relevance for reducing (sustainability-related) food information overload and thereby building sustainable brand equity. The results uncover the relative importance of each of the six identified labeling strategies as well as their impact on reputation and brand equity creation. The results point to the need to establish a consistent, strategically founded product communication. Such an approach, with a positive effect on reputation building can serve to build sustainable brand equity. “Stuck in the middle”-type strategies apparently diminish winery brand equity exploitation. The findings contribute to the knowledge on food labels in product communication strategies and their impact on organizational brand equity, thereby having high relevance for the implementation of environmental certification initiatives in an organizational context. The article deploys a novel research approach in an under-researched area to provide new insights for further research as well as implications for practice.
The article explores SME (Small and Medium Sized Enterprises) brand strategies as a means to position and successfully engage in competitive markets. A derived typology of brand strategy types deals with social profiling and sheds light on brand strategy internalization of two current managerial paradigms—sustainability and co-creation. N = 895 German SME wineries were examined, leaning on a netnographic analysis of predominantly websites and social media interactions. A two-step clustering method thereby identified eight winery SME brand strategy types. The importance of sustainability across the identified eight brand strategy types is significant. Co-creation turned out to be a key profiling trait characterizing one brand strategy type. The typology illustrates strategic richness, with brand strategies leaning predominantly on traditional values, on sustainability, on external reputation, or on more innovative customer centric concepts such as co-creation. Hereby, the typology and the identified brand levers invite to strategically design brand management, governance, and sustainability. Wineries which focus on traditional positioning and legitimacy were found to be cautious in deploying co-creation through social media. Winery brands that are characterized by engagement in digital co-creation apparently either tend to expand their scope or partially combine it with traditional values, making them the most diverse type identified. Sustainability obviously needs to be addressed by all brand strategies. Despite industry and country focus, the analyses illustrate the relevance of socially-oriented profiling and highlights that sustainability has reached a status of a fundamental business approach still allowing to differentiate thereon. Furthermore, the business models of the SMEs need to deliver communicated values.
In this paper, the electrochemical alkaline methanol oxidation process, which is relevant for the design of efficient fuel cells, is considered. An algorithm for reconstructing the reaction constants for this process from the experimentally measured polarization curve is presented. The approach combines statistical and principal component analysis and determination of the trust region for a linearized model. It is shown that this experiment does not allow one to determine accurately the reaction constants, but only some of their linear combinations. The possibilities of extending the method to additional experiments, including dynamic cyclic voltammetry and variations in the concentration of the main reagents, are discussed.
Konzept zum Umgang mit Prüfungsstress und Lernblockaden bei Studierenden in der Studieneingangsphase
(2021)
Auch die mittlerweile siebte Ausgabe des wissenschaftlichen Workshops “Usable Security und Privacy” auf der Mensch und Computer 2021 wird aktuelle Forschungs- und Praxisbeiträge präsentiert und anschließend mit allen Teilnehmer:innen diskutiert. Zwei Beiträge befassen sich dieses Jahr mit dem Thema Privatsphäre, zwei mit dem Thema Sicherheit. Mit dem Workshop wird ein etabliertes Forum fortgeführt und weiterentwickelt, in dem sich Expert:innen aus unterschiedlichen Domänen, z. B. dem Usability- und Security- Engineering, transdisziplinär austauschen können.
‚Making Media‘
(2021)
Künstliche Intelligenz (KI) ist aus der heutigen Gesellschaft kaum noch wegzudenken. Auch im Sport haben Methoden der KI in den letzten Jahren mehr und mehr Einzug gehalten. Ob und inwieweit dabei allerdings die derzeitigen Potenziale der KI tatsächlich ausgeschöpft werden, ist bislang nicht untersucht worden. Der Nutzen von Methoden der KI im Sport ist unbestritten, jedoch treten bei der Umsetzung in die Praxis gravierende Probleme auf, was den Zugang zu Ressourcen, die Verfügbarkeit von Experten und den Umgang mit den Methoden und Daten betrifft. Die Ursache für die, verglichen mit anderen Anwendungsgebieten, langsame An- bzw. Übernahme von Methoden der KI in den Spitzensport ist nach Hypothese des Autorenteams auf mehrere Mismatches zwischen dem Anwendungsfeld und den KI-Methoden zurückzuführen. Diese Mismatches sind methodischer, struktureller und auch kommunikativer Art. In der vorliegenden Expertise werden Vorschläge abgeleitet, die zur Auflösung der Mismatches führen können und zugleich neue Transfer- und Synergiemöglichkeiten aufzeigen. Außerdem wurden drei Use Cases zu Trainingssteuerung, Leistungsdiagnostik und Wettkampfdiagnostik exemplarisch umgesetzt. Dies erfolgte in Form entsprechender Projektbeschreibungen. Dabei zeigt die Ausarbeitung, auf welche Art und Weise Probleme, die heute noch bei der Verbindung zwischen KI und Sport bestehen, möglichst ausgeräumt werden können. Eine empirische Umsetzung des Use Case Trainingssteuerung erfolgte im Radsport, weshalb dieser ausführlicher dargestellt wird.
Sie sind im Bereich Qualitätsmanagement tätig und haben die Aufgabe bekommen, ein Problem systematisch zu untersuchen und methodisch zu lösen? Sie haben zu viele Aufgaben und wissen nicht, wie Sie diese priorisieren sollen? Oder haben Sie zu begrenzte Ressourcen, um alle Reklamationen gleichzeitig bearbeiten zu können? Oder wissen nicht, wie Sie einen bestimmten Prozess in seinen Grenzen zielführend verbessern können?
Der Journalist und Hochschuldozent Peter Welchering hat in der Reihe »Essentials« bei Springer VS einen Band zur digitalen Recherche veröffentlicht. Die Essentials dienen der kurzen Überblicksinformation, haben oft praktische oder pragmatische Themen zum Inhalt und haben den begrenzten Umfang einer Broschüre, der den konzentrierten Zugriff möglich machen soll. Gleichzeitig soll, so besagt es die verlagseigene Beschreibung, der »State-of-the-Art« in der gegenwärtigen Fachdiskussion widergespiegelt werden. Das ist ein hoher Anspruch, zumal wenn ein so umfassendes Thema wie die Digitale Recherche auf gerade mal 37 Seiten dargestellt werden soll. Diesen Anspruch gilt es zu überprüfen.
Here we provide the electrophysiology data for the manuscript "Two functional epithelial sodium channel isoforms are present in rodents despite pronounced evolutionary pseudogenization and exon fusion", published in Molecular Biology and Evolution (2021): msab271 (doi: 10.1093/molbev/msab271). Data are reported as current values in Excel format, sorted according to the appearance in Figures and supplemented by explanatory text on the procedures/data presentation.
Short summary
Accompanying dataset for our paper
A. Mitrevski, P. G. Plöger, and G. Lakemeyer, "Robot Action Diagnosis and Experience Correction by Falsifying Parameterised Execution Models," in Proceedings of the IEEE International Conference on Robotics and Automation (ICRA), 2021.
Contents
The dataset includes a single zip archive, containing data from the experiment described in the paper (conducted with a Toyota HSR). The zip archive contains three subdirectories:
handle_grasping_failure_database: A dump of a MongoDB database containing data from the handle grasping experiment, including ground-truth grasping failure annotations
pre_arm_motion_images: Images collected from the robot's hand camera before moving the robot's hand towards the handle
pregrasp_images: Images collected from the robot's hand camera just before closing the gripper for grasping
The image names include the time stamp at which the images were taken; this allows matching each image with the execution data in the database.
Database usage
After unzipping the archive, the database can be restored with the command
mongorestore handle_grasping_failure_database
This will create a MongoDB database with the name drawer_handle_grasping_failures.
Code for processing the data and failure analysis can be found in our <a href="https://github.com/alex-mitrevski/explainable-robot-execution-models">GitHub repository.
The dataset contains the following data from successful and failed executions of the Toyota HSR robot placing a book on a shelf.
RGB images from the robot's head camera
Depth images from the robot's head camera
Rendered images of the robot's 3D model from the point of view of the robot's head camera
Force-torque readings from a wrist-mounted force-torque sensor
Joint efforts, velocities and positions
extrinsic and intrinsic camera calibration parameters
frame-level anomaly annotations
The anomalies that occur during execution include:
the manipulated book falling down
books on the shelf being disturbed significantly
camera occlusions
robot being disturbed by an external collision
The dataset is split into a train, validation and test set with the following number of trials:
Train: 48 successful trials
Validation: 6 successful trials
Test: 60 anomalous trials and 7 successful trials
Contents
There are two zip archives included (grasping.zip and throwing.zip), corresponding to two experiments (grasping objects and throwing them in a drawer), both performed with a Toyota HSR. Each archive contains two directories - learning and generalisation - with object-specific learning and generalisation data. For each object, we provide a dump of a MongoDB database, which contains data sufficient for learning the models used in our experiments.
Usage
After unzipping the archives, each database can be restored with the command
mongorestore [data_directory_name]
This will create a MongoDB database with the name of the directory. Code for processing the data and model learning can be found in our <a href="https://github.com/alex-mitrevski/explainable-robot-execution-models">GitHub repository.
Das Projekt adressiert ein Problem aus dem Bereich Medizintechnologie (ein NRW-Förderschwerpunkt): die Entwicklung eines für Patienten maßgeschneiderten Gewebeersatzmaterials, ein Knochensurrogat. Kritische (“critical size“) Knochendefekte stellen ein signifikantes Gesundheitsproblem dar, das durch die zurzeit gängigen Knochenersatzmaterialien nicht bzw. nicht effizient therapiert werden kann. Kritische Knochendefekte werden mit artifiziellen Biomaterialien behandelt, die bislang eine unzureichende Regenerationskapazität aufweisen.
Projektmanagement
(2021)
Unternehmensorganisationen sind heute dynamisch und projektorientiert. Viele Mitarbeiter arbeiten oder leiten parallel oder im Wechsel Projekte i.R. (auch globaler) Wertschöpfung und in interkulturell gemischten Projektteams. Neben Kenntnissen klassischer Konzepte und Instrumente im Projektmanagement, Formen des Agilen und Projektmanagement 4.0, benötigen sie besonders auch Erfahrungen in der projektspezifischen Zusammenarbeit, Teamentwicklung und Kommunikation. Denn die meisten Probleme im Projektmanagement sind nicht bedingt durch Projektziele und -methoden, sondern aufgrund unterschiedlichem Problemlösungsverhalten und Einstellungen der unterschiedlichen Arbeitskulturen von Funktionen, Abteilungen, Branchen oder Ländern. So ist der Fokus hier gleichgewichtig auf Projektmanagement-Techniken und Zusammenarbeit, auch im interkulturellen Zusammenhang, gelegt. Das Buch richtet sich gleichermaßen an Studierende mit dem Ziel leitender oder projektbasierter Arbeit, an Berufspraktiker und Entrepreneure in allen Wirtschaftsbereichen, NGOs und Social Business, öffentliche Projekte oder Public Private Partnership.