Open Access

Kundenloyalität stellt als langfristig wirkende Metrik eine erstrebenswerte Erfolgsgröße vieler Unternehmen dar. Im Rahmen einer Strukturgleichungsmodellierung wurden die Beziehungen und Auswirkungen der wahrgenommenen Kundenzentrierung, des Markenvertrauens (kognitiv und affektiv) und der Preis-Wahrnehmung auf die Kundenloyalität (Wiederkaufintention und Empfehlungsbereitschaft) bei physischen high-Involvement-Produkten untersucht. (Verlagsangaben)

This study presents a gender-focused perspective of entrepreneurship education programs, aiming to understand variations in entrepreneurial intention, reasoning on entrepreneurship, self-efficacy, and entrepreneurial education preferences. The present research grounds on Entrepreneurial Event Theory to examine entrepreneurial intention, desirability, and feasibility in the context of entrepreneurship education. The research was conducted in Germany in 2021 and included a sample of 156 university students. The study deploys the Mann-Whitney U Test to examine gender differences among university students regarding entrepreneurship. The findings highlight a heightened perception of risk among female students, influencing their focus on positive/negative entrepreneurial events compared to male students. Moreover, the research reveals a greater inclination among females to engage in both curricular and extracurricular entrepreneurship education activities, corroborating previous studies suggesting greater benefits for female students in such programs. The study also underscores the importance of distinguishing between curricular and extracurricular offerings, indicating promising avenues for future entrepreneurship education research. Overall, this investigation contributes new insights and explanations regarding gender dynamics in entrepreneurship education, shedding light on potential areas for further exploration in the field.