Fachbereich Wirtschaftswissenschaften
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The megatrends towards both a digital and a usership economy have changed entire markets in the past and will continue to do so over the next decades. In this work, we outline what this change means for possible futures of the mobility sector, taking the combination of trends in both economies into account. Using a sys-tematic, scenario-based trend analysis, we draft four general future scenarios and adapt the two most relevant scenarios to the automotive sector. Our findings show that combing the trends from both economies provides new insights that have often been neglected in literature because of an isolated view on digital technology only. However, service concepts such as self-driving car sharing or self-driving taxis have a great impact at various levels including microeconomic (e.g., service and product design, business models) and macroeconomic (e.g., with regard to ecological, economical, and social impacts). We give a brief outline of these issues and show which business mo dels could be successful in the most likely future scenarios, before we frame strategic implications for today’s automobile manufacturers.
The alternative use of travel time is one of the widely discussed benefits of driverless cars. We therefore conducted 14 co-design sessions to examine how people manage their time, to determine how they perceive the value of time in driverless cars and to derive design implications. Our findings suggest that driverless mobility will affect both people’s use of travel time as well as their time management in general. The participants repeatedly stated the desire of completing tasks while traveling to save time for activities that are normally neglected in their everyday life. Using travel time efficiently requires using car space efficiently, too. We found out that the design concept of tiny houses could serve as common design pattern to deal with the limited space within cars and support diverse needs.
Trust is the lubricant of the sharing economy, especially in peer-to-peer carsharing where you leave a valuable good to a stranger in the hope of getting it backunscathed. Central mechanisms for handling this information gap nowadays are ratings and reviews of other users. The rising of connected car technology opens new possibilities to increase trust by collecting and providing e.g. driving behavior data. At the same time, this means an intrusion into the privacy of the user. Therefore, in this work we explore technological approaches that allow building trust without violating the privacy of individuals. We evaluate to what extent blockchain technology and smart contracts are suitable technologies to meet these challengesby setting upa prototype implementation of a block-chain-based carsharing approach. In this context, we present our research approachand evaluate the prototype in terms of trust and privacy.
When dialogues with voice assistants (VAs) fall apart, users often become confused or even frustrated. To address these issues and related privacy concerns, Amazon recently introduced a feature allowing Alexa users to inquire about why it behaved in a certain way. But how do users perceive this new feature? In this paper, we present preliminary results from research conducted as part of a three-year project involving 33 German households. This project utilized interviews, fieldwork, and co-design workshops to identify common unexpected behaviors of VAs, as well as users’ needs and expectations for explanations. Our findings show that, contrary to its intended purpose, the new feature actually exacerbates user confusion and frustration instead of clarifying Alexa's behavior. We argue that such voice interactions should be characterized as explanatory dialogs that account for VA’s unexpected behavior by providing interpretable information and prompting users to take action to improve their current and future interactions.
The development of fully automated vehicles is becoming more and more present in the social discussion. The image of fully automated cars is determined by automobile manufacturers and placed in the context of individual traffic. In contrast to fully autonomous private cars, fully automated public transport is already operating in some cities and is to be expanded in the future. Autonomous public transport offers great potential for the development and promotion of sustainable mobility concepts. However, the user acceptance is important for the enforcement and widespread use of these technical innovations. An online study on the acceptance of fully automated public transport based on quantitative data of a sample of N = 201 is presented. The results show a high level of familiarity with the topic and a very high level of overall intention to use fully automated public transport in the future.
„Industrie 4.0“ und weitere Schlagwörter wie „Big Data“, „Internet der Dinge“ oder „Cyber-physical Systems“ werden gegenwärtig in der Wirtschaft häufig aufgegriffen. Ausgangspunkt hierfür ist die Vernetzung von IT-Technologien sowie die durchgängige Digitalisierung. Nicht nur die Geschäftsfelder und Business-Modelle der Unternehmen selbst unterliegen dabei ei-nem entsprechend radikalen Wandel, dieser bezieht sich auch auf die Arbeitsumgebungen der Mitarbeiter, sowie den privaten und den öffentlichen Raum (Botthof, 2015; Hartmann, 2015).
Softwareentwickelnde kleine und mittlere Unternehmen (KMU) erkennen zunehmend, dass die nutzerzentrierte Gestaltung ein wichtiges, oft entscheidendes Kriterium für die Benutzerfreundlichkeit und damit den Erfolg ihrer Produkte ist. Stolpersteine auf dem Weg zum erfolgreichen Usability- und User Experience-Engineering sind dabei allerdings häufig die Unkenntnis der passenden Methoden bzw. die Befürchtung zu hohen Aufwands an Ressourcen und von Verzögerungen in der Produktentwicklung (vgl. Stade et al., 2013; Reckin & Brandenburg, 2013; Woywode et al., 2011).
Agricultural activities within the city boundaries have a long history in both developed and developing countries. Especially in developing countries these activities contribute to food security and the mitigation of malnutrition (food grown for home consumption). They generate additional income and contribute to recreation, environmental health as well as social interaction. In this paper, a broad approach of Urban AgriCulture is used, which includes the production of crops in urban and peri-urban areas and ranges in developed countries from allotment gardens (Schrebergarten) over community gardens (Urban Gardening) to semi-entrepreneurial self-harvest farms and fully commercialized agriculture (Urban Farming). Citizens seek to make a shift from traditional to new (sustainable) forms of food supply. From this evolves a demand for urban spaces that can be used agriculturally. The way how these citizens’ initiatives can be supported and their contribution to a resilient and sustainable urban food system increasingly attracts attention. This paper presents an empirical case study on Urban AgriCulture initiatives in the Bonn-Rhein-Sieg region (Germany). Urban AgriCulture is still a niche movement with the potential to contribute more significantly to urban development and constitute a pillar of urban quality of life.