Fachbereich Wirtschaftswissenschaften
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The design of self-driving cars is one of the most exciting and ambitious challenges of our days and every day, new research work is published. In order to give an orientation, this article will present an overview of various methods used to study the human side of autonomous driving. Simplifying roughly, you can distinguish between design science-oriented methods (such as Research through Design, Wizard of Oz or driving simulator ) and behavioral science methods (such as survey, interview, and observation). We show how these methods are adopted in the context of autonomous driving research and dis-cuss their strengths and weaknesses. Due to the complexity of the topic, we will show that mixed method approaches will be suitable to explore the impact of autonomous driving on different levels: the individual, the social interaction and society.
Autonomous driving enables new mobility concepts such as shared-autonomous services. Although significant re-search has been done on passenger-car interaction, work on passenger interaction with robo-taxis is still rare. In this paper, we tackle the question of how passengers experience robo-taxis as a service in real-life settings to inform the interaction design. We conducted a Wizard of Oz study with an electric vehicle where the driver was hidden from the passenger to simulate the service experience of a robo-taxi. 10 participants had the opportunity to use the simulated shared-autonomous service in real-life situations for one week. By the week's end, 33 rides were completed and recorded on video. Also, we flanked the study conducting interviews before and after with all participants. The findings provided insights into four design themes that could inform the service design of robo-taxis along the different stages including hailing, pick-up, travel, and drop-off.
Aim of this study is to investigate the effects of user experience (UX) on shopping mall customers’ intention to use a social robot. Therefore, we used a Wizard of Oz approach that enabled data collection in situ. Quantitative data was obtained from a questionnaire completed by shopping mall customers who interacted with a social robot. Data was used in a regression analysis, where user experience factors served as predictors for robot use in retail. The regression model explains up to 23.2% of the variance in customers’ intention to use a social robot. In addition, we collected qualitative data on human-robot-interactions and used the data to complement the interpretation of statistical results. Our findings suggest that only hedonic qualities significantly contribute to the prediction of customers’ intention, that shopping mall customers are reluctant to grant pragmatic qualities to social robots, and that UX evaluation in HRI requires additional predictors.