303 Gesellschaftliche Prozesse
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This paper gives an overview of the development of Fair Trade in six European countries: Austria, France, Germany, the Netherlands, Switzerland and the United Kingdom. After the description of the food retail industry and its market structures in these countries, the main European Fair Trade organizations are analyzed regarding their role within the Fair Trade system. The following part deals with the development of Fair Trade sales in general and with respect to the products coffee, tea, bananas, fruit juice and sugar. An overview of the main activities of national Fair Trade organizations, e.g. public relation activities, completes the analysis. This study shows the enormous upswing of Fair Trade during the last decade and the reasons for this development. Nevertheless, it comes to the conclusion that Fair Trade is still far away from being an essential part of the food retail industry in Europe.
Adoption of Modern Maize Varieties in India: Insights Based on Expert Elicitation Methodology
(2018)
Current global challenges such as climate change, lack of resources, desertification, land degradation as well as loss of biodiversity can ultimately be due to human actions. Reasons are excessive production and consumption of goods and services, along with using and consuming natural resources, causing emissions and waste products. Demand in the form of consumption and supply in the form of production are closely intertwined.
The aim of this paper is to assess the objectives of farmers’ challenges in enhancing biodiversity. The so-called “trilemma” (WBGU 2021) of land use stems from the multiple demands made on land for the benefit of mitigating climate change, securing food and maintaining biodiversity. The agricultural sector is accused of maladministration: it is blamed for causing soil contamination, animal cruelty, bee mortality and climate change. That is why farmers are seen as key actors at all levels. They are, however, also key players when it comes to overcoming the problems of the future. Their supportive role is urgently needed, but farmers find themselves caught between a “rock” and a ”hard place”. Consumers are calling for sustainable, environmentally friendly production and inexpensive food products that do not contain pesticide residues, demanding enough food for all. Farmers are restricted by the wants and needs of consumers who are influenced by interest groups and are exposed to direct and indirect influencing factors and their interdependencies. They are also tasked with balancing the scrutiny of the critical public on the one hand, and the control exercised by eager authorities on the other.
As part of the DINA (Diversity of Insects in Nature protected Areas) project, a trans- and interdisciplinary research study, we collected and surveyed the data of farmers who are farming within or close to the 21 selected nature protected areas included in the DINA project. Data was collected as part of a mixed method approach using a semi-structured questionnaire. The methodological and strategic approach and interdependencies of issues demonstrate the complexity of today’s problems. To investigate this, we first used the data collection method using questionnaires with closed and open questions. The conflicts and obstacles farmers face were evaluated, and the results show farmers’ willingness and the importance of appreciation shown to farmers for implementation of biodiversity measures. The paper proposes some follow-up activities (quantitative study) to verify the objectives. The results will later lead to recommendations for policymakers and farmers in all German nature protected areas.
Large sections of the German society are able to buy and consume meat on a daily basis due to progress in the agri-food sector. However, the way meat is produced, traded and consumed increasingly has become an issue that is controversially discussed by the media, non-governmental organisations (NGOs), lobbyists, the industry itself and consumers – often with a negative connotation. The meat industry reacts to this. By creating information campaigns and animal welfare initiatives it aims to stress that it is going to take its corporate social responsibilities (CSR) for consumers and animal welfare seriously. But, the industry’s actions are still criticised as being not sufficient to improve animal welfare levels significantly. Much of this criticism can be observed in online news portals, where articles about the issue get published and commented by readers. This makes online portals a valuable source for information that is to be tapped in this study. It aims to better understand the multifaceted discussions concerning animal welfare initiatives in online portals. By applying qualitative content analysis and web mining techniques to a sample of documents taken from three major German news sites it can be shown that online discussions refer to various aspects of sustainability and corporate social responsibility. Findings also indicate that the discussions are framed by financial aspects.
Im Projekt wurde anhand medienanalytischer Verfahren, Befragungen und Experimenten untersucht, wie sich Verbrauchergruppen über das Thema Tierwohl informieren und welche Argumente die Diskussion bestimmen. Die Ergebnisse zeigen: Insgesamt herrscht eine positive Einstellung zu Tierwohl-Initiativen; finanzielle Aspekte sind ein zentrales Thema. Mehr Transparenz bei den Kosten wäre wünschenswert. Das Internet kann dies unterstützen. Aber nicht alle Zielgruppen werden damit erreicht.
Das Peren-Theorem
(2018)
Der verantwortungsvolle Konsument – Einstellungen von Wirtschafts- und Sozialwissenschaftlern
(2015)
An den wirtschaftswissenschaftlichen Fakultäten der Technischen Hochschule Köln (TH Köln) und der Hochschule Bonn-Rhein-Sieg (HBRS) sind im Verlauf des Jahres 2013 Befragungen zu nachhaltigen, zertifizierten Lebensmitteln durchgeführt worden. Ziel war es, die Bedeutung von Fairtrade und Bio auf der Basis von Konsumenteneinschätzungen zu analysieren. Dazu wurden Wahrnehmung, Bekanntheitsgrad und Vertrauen, Kaufverhalten, Zahlungsbereitschaft sowie Glaubwürdigkeit in Bezug auf Fairtrade- und Bio-Produkte abgefragt. Der Kreis der Befragten umfasste die Gruppe der Studierenden, Mitarbeiter/innen und Professor(inn)en. Darüber hinaus konnten Differenzierungen nach Geschlecht, Einkommen und Alter vorgenommen werden. Die Ergebnisse sind in der Reihe „Forum NIL“ veröffentlicht worden. In der vorliegenden Studie sollte untersucht werden, ob Sozialwissenschaftler ein verantwortungsvolleres Konsumentenverhalten aufweisen als Wirtschaftswissenschaftler. Aus diesem Grunde, wurde die gleiche Befragung an der Fakultät für Sozialwissenschaften der TH Köln durchgeführt. Ein Vergleich der Befragungsergebnisse zeigte einerseits, dass Studierende, Mitarbeiter/innen und Professor(inn)en in den Sozialwissenschaften ein teilweise höheres Verantwortungsbewusstsein aufweisen. Dies gilt insbesondere in Bezug auf das bewusste Achten auf nachhaltige Produkte, die Zahlungsbereitschaft und den tatsächlichen Kauf von Fairtrade- und Bio-Produkten. Allerdings war auch bei den Befragten der Fakultät für Wirtschaftswissenschaften ein durchaus verantwortungsvolles Konsumentenverhalten erkennbar. Darüber hinaus konnte der generelle Vorwurf, dass sich eine Ökonomieausbildung negativ auf die Einstellung zu einem verantwortungsvollen Handeln auswirkt, anhand der Studienergebnisse nicht bestätigt werden. Vielmehr zeigte sich, dass nahezu keine Unterschiede zwischen den Antworten der Studienanfänger und Studierender höherer Semester an der Fakultät für Wirtschaftswissenschaften feststellbar waren.
Die Maschine als Schöpferin
(2023)
The aim of this master thesis was to probe the view of Bonn’s citizens on the smart city project of the German city. A literature review helped defining the smart city term and identifying the smart city concept that is mostly used in Germany. This can be summarized as an urban planning concept using information and communication technology to build citizen centric, sustainable cities. According to this, a smart city should include transparent communication and participation of its citizens. The websites and different publications of Bonn were researched to understand its smart city strategy and vision. This revealed inconsistencies. To resolve these inconsistencies, three representatives of the city were inter-viewed. Based on the knowledge gained up to this point, two groups of Bonn’s inhabitants discussed the Smart City Bonn and presented their perception of it. With the help of this methodology, the following results were obtained. Communication and participation of the city are in many cases in line with the current recommendations for a smart city. Bonn has apparently recognized the relevance of these aspects in theory but should also implement them more consistently in practice. Currently the city council publishes contradictory information and does not plan to incorporate the sight of Bonn’s citizens to develop the smart city strat-egy in the first place, as it is recommended in common literature.
Die sozialen Herausforderungen der Zukunft und die gesellschaftspolitische Rolle von Unternehmen
(2012)
Die unterschiedlichen Facetten der digitalen Zukunft zu beleuchten – sei es die aktive Gestaltungsaufgabe der Politik, die ethischen und moralischen Anpassungen durch Digitalisierung in der Gesellschaft oder die technische und wirtschaftliche Verantwortung – und in Bezug zueinander zu setzen, ist Aufgabe und Ziel dieser Publikation. Im Zuge der digitalen Transformation ist zudem der Ruf nach einer neuen Kultur für Gesellschaft, Politik und Wirtschaft geboten.