330 Wirtschaft
Refine
H-BRS Bibliography
- no (33) (remove)
Document Type
- Article (16)
- Conference Object (13)
- Part of a Book (2)
- Book (monograph, edited volume) (1)
- Periodical (1)
Year of publication
Keywords
- sustainability (4)
- Strategy (3)
- governance (3)
- resources (3)
- DWT-digital work transformation (2)
- Entrepreneurship (2)
- Ghana (2)
- Innovation (2)
- Institutions (2)
- Market segmentation (2)
One of the biggest challenges faced by many tech start-ups from developed markets is to have validated market-fit products/services and to see their solutions implemented. In several sectors, stringent regulations, and the law of handicap of head start at home can be hurdles that limit the development and even the survival potential of theses start-ups. Tech start-ups seeking implementation, learning, and legitimacy may have a solution in expanding into emerging markets. Emerging markets offer both business opportunities in sectors in need of new technologies as they are “fertile grounds” for developing and testing internationalisation business models. We present here a process designed to help tech start-ups to identify, access, shape and seize these opportunities and to overcome their own specificities and emerging markets specificities. The three phases of the proposed process cover entry node concept, partnership, and business, operating and revenue joint models’ development. DesignScience Research Paradigm is used for the design and evaluation of the process. To show the relevance of this process, a case study on the expansion in Morocco of a Dutch start-up active in e-health is used. The study shows the importance of the process for the embeddedness in a local relevant value network with a relevant adopter’s system, a key enabler to achieve time and cost-effective expansion in that specific business and institutional contexts. A pilot to assess the proposed models and evidence of benefits is under development. To boost their chances of growth tech start-ups from developed markets should consider expansion into emerging markets in their strategy. It would be beneficial that policy makers adopt a strategy by which to assist tech start-ups in accessing value networks in emerging markets. It is also important for policy makers from emerging markets to consider developing schemes to attract tech start-ups from developed markets.
The article explores SME (Small and Medium Sized Enterprises) brand strategies as a means to position and successfully engage in competitive markets. A derived typology of brand strategy types deals with social profiling and sheds light on brand strategy internalization of two current managerial paradigms—sustainability and co-creation. N = 895 German SME wineries were examined, leaning on a netnographic analysis of predominantly websites and social media interactions. A two-step clustering method thereby identified eight winery SME brand strategy types. The importance of sustainability across the identified eight brand strategy types is significant. Co-creation turned out to be a key profiling trait characterizing one brand strategy type. The typology illustrates strategic richness, with brand strategies leaning predominantly on traditional values, on sustainability, on external reputation, or on more innovative customer centric concepts such as co-creation. Hereby, the typology and the identified brand levers invite to strategically design brand management, governance, and sustainability. Wineries which focus on traditional positioning and legitimacy were found to be cautious in deploying co-creation through social media. Winery brands that are characterized by engagement in digital co-creation apparently either tend to expand their scope or partially combine it with traditional values, making them the most diverse type identified. Sustainability obviously needs to be addressed by all brand strategies. Despite industry and country focus, the analyses illustrate the relevance of socially-oriented profiling and highlights that sustainability has reached a status of a fundamental business approach still allowing to differentiate thereon. Furthermore, the business models of the SMEs need to deliver communicated values.
This study sought to apply the Structure Conduct Performance paradigm to Africa´s air transport landscape in general. To do that, it examines the past, present, and future expectations of four of Sub-Saharan Africa’s biggest aviation economies, namely South Africa, Kenya, Ethiopia, and Nigeria. Secondary data containing historical passenger traffic was analysed, and predictions for growth in the next ten years were proposed. The findings suggest that the experience of the existing liberalization initiatives, such as the Yamoussoukro Declaration (YD), has produced less than expected benefits. However, the future of aviation in Africa is somewhat positive, with a growth trajectory expected to follow a linear and gradual path supported by various initiatives, including the Single African Air Transport Market (SAATM) and the African Continental Free Trade Area (AFCTA). The study’s contribution is to illuminate the current discourse on the aviation sector in Africa through the Structure-Conduct-Performance theory paradigm and suggests a conceptual model that could be applied to future studies relating to aviation in Africa.
An exploratory study: Analysis of Serbian tourism market and identification of major market segments
(2016)
This article provides insights into the modalities of business-model change and innovation. On the basis of an analysis of empirical data of small and medium enterprises, a transition from wine production centrism to its expanded use in hospitality and tourism is explored. Previous research on wine tourism and hospitality predominantly focuses on a destination perspective, neglecting the organizational winery perspective. The article deploys a mixed methods approach, combining netnography and a content analysis for data collection with grounded research and clustering for theory building. The sample size included 885 German wineries. Data stemmed from two distinct sources (websites and a secondary publication in form of a wine guide) and has been analyzed through a two-step clustering algorithm as well as a Principal Component Analysis (PCA). The two-step clustering algorithm resulted in nine different business models while the PCA analysis grouped the variables into the following two categories: basic winery business model (BM) and BM extension into hospitality and tourism, thereby validating the difference between the two constructs. The results point to the diverse nature of business model extensions of wineries in tourism and hospitality, depending on their organizational type and size. This study offers a classification of small and medium sized enterprise’s strategic business model expansion, and explores the expansion of the wine industry through wine hospitality and tourism services, starting with the winery organizational perspective, which has not been done before.
Most economies across the globe rely on entrepreneurship for growth. There is evidence to suggest that entrepreneurship creates job opportunities and spurs economic growth and development (Pacheco, Dean, & Payne, 2010; Mojica, Gebremedhin, & Schaeffer, 2010, and Solomon, 2007). Even though entrepreneurship is one of the fastest growing education disciplines globally, researchers are still divided on what should be taught and how it should be taught in institutions of higher learning. Entrepreneurial decision-making is laced with uncertainty and drawbacks. Hence, entrepreneurship learners must be taught using practical and conceptual methodologies to equip them with the requisite knowledge and skill that will enable them to confront such challenges in their entrepreneurial activities. This calls for entrepreneurship teachers to be innovative and to also encourage their learners to be innovative as entrepreneurship involves the generation of new business ideas. This paper sought to examine teaching methodologies for entrepreneurship education in institutions of higher learning in Kenya. A mixed-method approach that involved triangulation as the main data collection technique was used. Interviews were administered with teachers and learners of entrepreneurial education in Kenya, with a view to identifying the most commonly used teaching methodologies of entrepreneurial education and their shortcomings. Course outlines and curricula borrowed from twenty (20) institutions of higher learning in Kenya were reviewed. Results indicate that entrepreneurial education in Kenya is largely theoretical and does not meet the needs of the modern entrepreneur. The paper therefore recommends innovative teaching methodologies of entrepreneurial education that can be utilised by the teacher to prepare students adequately to generate entrepreneurial ideas and to identify entrepreneurial opportunities. For this reason, the paper recommends the use of such methodologies as business plan generation, idea generation, innovation, creativity, networking, opportunity recognition, expecting and embracing failure, and adapting to change.
This study advances the research and methodological approach to measuring and understanding national-level destination competitiveness, sustainability and governance, by creating a model that could be of use for both developing and developed destinations. The study gives a detailed overview of the research field of measuring destination competitiveness and sustainability. It also identifies major predictors of destination competitiveness and sustainability and thereby presents destination researchers and practitioners with a useful list of priority areas, both from a global perspective and from the perspective of other similar destinations. Finally, the study identifies two major types of destination governance with implications for research, policy and practice across the destination life-cycle. The research deals with the analysis of the secondary data from the World Economic Forum Travel and Tourism Index (WEF T&T). Major types of destination governance and predictors of belonging to either one of the types, as well as inside cluster predictors have been extracted through a two-step cluster analysis. The results support the notion that a meaningful model of national-level destination governance needs to take into account different development levels of different destinations. The main limitation of the study is its typology creation approach, as it inevitably leads to simplifications.
Developing the Circular Economy in Uganda: Prospects for Academia-Public-Private-Partnerships
(2021)
Issues: Circular economy is a production system that optimizes the reusability of by-products/waste as raw materials. As the global population threatens to reach 9 billion by 2050, consumption levels grow proportionally, raising food, material, and energy demands. In Uganda, soil nutrient depletion and energy poverty are key challenges faced by urban and rural communities. Rampart depletion of natural resources calls for transit from the linear economic models towards sustainable production/consumption technologies. This study investigated prospects for APPP to optimize the reusability of by-products/waste as raw materials. Approach: Quantitative and qualitative tools were used to collect data via document analysis, interviews, and participant observations. The tools were administered to municipal authorities, private waste-collecting agencies in cities and municipalities; officials in Ministries of energy and Agriculture; officials in universities research units and entrepreneurs that deal in agricultural and energy products; officials from civil society organizations. Findings: there are a number of sustainability projects being undertaken by Universities and High schools, Government agencies, companies, and civil society organization isolation. Singlehandedly, individual agencies lack the requisite capacity to develop closed-loop production/consumption models. Analysis of a few successful RRR projects suggests that APPP is positioned to promote CE. Transiting towards a circular economy requires joint ventures to optimize human, technological, and financial resources and develop policy and institutional frameworks. In Uganda, recycling biotic by-products can promote environmental sustainability; reduce stress on natural resources; enable cost savings; promote green entrepreneurship, and create jobs/livelihoods. Conclusion: working jointly, CE could be enhanced via technical and business models by the academia, private capital investment by companies, community engagement by CSOs, and development of supportive policy and institutional frameworks to facilitate decision-making processes. The APPPs are positioned to use interactive platforms for creating awareness and promote sensitization about green values through education and multimedia communication platforms.