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The dawn of the 21st Century has witnessed a tremendous increase in trade pacts among nations, resulting in renewed hopes for sustainable enterprise development in emerging economies worldwide. Ghana and other sub- Saharan African (SSA) countries have signed onto several North-South and South-South free trade agreements with the hope of strengthening their presence in the international trade arena, and to promote economic growth in SSA. For over two decades, however, very little has changed, and many have dashed their high hopes as enterprises continue to struggle in SSA. Not even the African Continental Free Trade Agreement (AfCFTA) could renew the hopes of sceptics. Several studies opined that enterprises in SSA could improve their domestic and international competitiveness by establishing mutually beneficial partnerships with their counterparts from the Global North and South. This study delved into the issues that affect North-South and South-South business collaborations and recommends key success factors that could help promote mutually beneficial cross-border business partnerships. The research includes both literature and empirical information on the key success factors of business partnerships between African enterprises as well as between African enterprises and firms from the Global North. We approached the study qualitatively using a phenomenological research design. Research participants included important stakeholders in Africa and Europe's international trade and sustainable enterprise development ecosystem. The study identified several challenges with the current business collaborations and recommended new ways of making such partnerships more beneficial.
Elektronik für Entscheider
(2023)
Dieses Buch gibt Nichtingenieuren, die sich beruflich mit Elektronik beschäftigen, die Möglichkeit, sich ein Stück auf dieses Fachgebiet zu begeben, um Aufgaben, Sprache und Vorgehensweise von Ingenieuren zu verstehen. Ziel ist es dabei nicht, nach dem Lesen dieses Buches eine elektronische Schaltung entwickeln zu können. Im Vordergrund steht vielmehr ein generelles Verständnis für die Zusammenhänge und Grundbegriffe der Elektronik. (Verlagsangaben)
Elektronik für Entscheider
(2008)
Die Entwicklung, Produktion und Vermarktung elektronischer Güter ist ein bedeutender Wirtschaftsfaktor, an dem Menschen mit verschiedenen Ausbildungen beteiligt sind. Um Produkte zum richtigen Preis, mit den richtigen Eigenschaften und zum richtigen Zeitpunkt anbieten zu können, müssen die Verantwortlichen eines Projektes miteinander über Projektziele kommunizieren können.
Dieses Buch ist für Manager, Betriebswirte, Juristen, PR-Fachleute und Journalisten geschrieben, aber auch für Informatiker und Ingenieure aus allen Fachgebieten, die sich beruflich mit Produkten der Elektronik beschäftigen. Ihnen wird die Möglichkeit gegeben, sich ein Stück auf das Gebiet der Elektronik zu begeben, um sowohl Aufgaben als auch Sprache und Vorgehensweise von Elektroingenieuren zu verstehen. Ziel ist es dabei nicht, nach dem Lesen dieses Buches eine elektronische Schaltung entwickeln zu können. Im Vordergrund steht vielmehr ein generelles Verständnis für die Zusammenhänge und Grundbegriffe der Elektronik.
Elektronik für Entscheider
(2017)
Dieses Buch gibt Nichtingenieuren, die sich beruflich mit Elektronik beschäftigen, die Möglichkeit, sich ein Stück auf dieses Fachgebiet zu begeben, um Aufgaben, Sprache und Vorgehensweise von Ingenieuren zu verstehen. Ziel ist es dabei nicht, nach dem Lesen dieses Buches eine elektronische Schaltung entwickeln zu können. Im Vordergrund steht vielmehr ein generelles Verständnis für die Zusammenhänge und Grundbegriffe der Elektronik.
Usability und User Experience (UX) haben als Design-Aspekte in der Produktentwicklung zunehmend an Bedeutung gewonnen. Daher ist es sinnvoll, die organisationale Kompetenz zur Entwicklung von Produkten mit einer positiven UX zu stärken. Veränderungen in Organisationen sind jedoch mit großem Aufwand verbunden. Deshalb müssen Organisationen entscheiden, welche Aktivitäten zur Veränderung der eigenen Kompetenz durchgeführt werden sollen und welche nicht. Die bisherige Forschung hat sich weitgehend auf die Anwendbarkeit bestimmter Methoden im Projekt- und Produktkontext konzentriert. Um geeignete Aktivitäten zur Verbesserung der organisationalen UX-Kompetenz zu identifizieren, wurden 17 UX-Professionals befragt. Diese UX-Professionals haben mindestens zehn Jahre Erfahrung durch die Arbeit in mehreren Unternehmen und durch die Übernahme einer Führungsrolle im Bereich UX gesammelt. Aus diesen Interviews wurden 13 mögliche Maßnahmen zur Steigerung der UX-Kompetenz von Organisationen abgeleitet. Dazu gehören beispielsweise die Erhöhung der Kompetenz einzelner Mitarbeiter, das Teilen von UX-Erfolgsgeschichten oder das Ermöglichen von User Research.
Controlling
(2022)
Statistik im Fokus
(2022)
Liebe Leserinnen und Leser!
(2023)
Statistik im Fokus
(2023)
Liebe Leserinnen und Leser
(2022)
Many workers experience their jobs as effortful or even stressful, which can result in strain. Although recovery from work would be an adaptive strategy to prevent the adverse effects of work-related strain, many workers face problems finding enough time to rest and to mentally disconnect from work during nonwork time. What goes on in workers’ minds after a stressful workday? What is it about their jobs that makes them think about their work? This special issue aims to bridge the gap between research on recovery processes mainly examined in Occupational Health Psychology, and research on work stress and working hours, often investigated in the field of Human Resource Management. We first summarize conceptual and theoretical streams from both fields of research. In the following, we discuss the contributions of the five special issue papers and conclude with key messages and directions for further research.
True Fruits
(2014)
Kenya, like all other developing countries in the world, is faced with the task of working strategically towards the achievement of the Sustained Development Goals (SDGs) 2030. These goals whose due date of accomplishment coincides with those of the national development blueprint, namely, the Kenya Vision 2030, have become a major focus of attention in the country. Conferences, workshops, and seminars are organized throughout the country on regular bases by joint multiplicity of organizations to address modalities of ensuring a timely achievement of SDGs in the country. Universities either individually or jointly are working towards this same target. More specifically, there are great areas of concern or priority areas that the country is focusing on as a strategic focus towards the achievement of the Kenya Vision 2030 and SDGs 2030. These strategic areas of focus have been isolated and declared by the President of the Republic of Kenya, His Excellency Uhuru Kenyatta, as the country’s “big four priority areas”, namely, affordable housing, affordable health care, food security, and manufacturing as a grandiose effort towards achievement of the SDGs, Kenya Vision 2030 as well as job and wealth creation. Similarly, Mount Kenya University’s top management established the Graduate Enterprise Academy (GEA) in 2013 under the direct Patronage of the university’s Founder with the primary aim of assisting graduates to be job and wealth creators rather than being job seekers. So far, over twenty start-ups are running throughout the country under Graduate Enterprise Academy (GEA). Incidentally, although the Graduate Enterprise Academy’s diverse areas of focus extend beyond the President of Kenya’s “Big Four” to include ICT and creative arts, among others, there are justifiable cases to indicate that GEA’s activities are also in support of the national “Big Four” agenda. This paper gives an exposition of different start-ups under MKU’s Graduate Enterprise Academy and are show-cased as evidence of MKU’s support towards the achievement of the national “Big Four” agenda. The paper covers a part of an ongoing program through desk-top analyses of reports, with an objective of show-casing MKU’s contribution to the national agenda through the Graduate Enterprise Academy for possible scale - up.
The Decision Tree Procedure
(2024)
Channels of distribution are important factors in the connection between goods and services produced for the final consumer and, therefore, determine the effectiveness with which they are delivered and ultimately availed to the final consumers. Globally, studies show that channels of distribution and sales play an essential role in building bonds between manufacturers, retailers, wholesalers and their consumers. The main purpose of this study is to examine the influence of distribution channels and networks on customer choice of fast-moving consumer goods (FCMG) in the Upper East Region of Ghana. The study adopted a quantitative approach and questionnaires were used to collect primary data from 110 customers of Unilever Ghana Limited in the Upper East Region of Ghana. The findings reveal that product-related factors, such as the price of products, perishability of products, size and weight of products, promote the effective distribution of Unilever goods and services, whilst consumer-related factors, such as the number of customers and increased consumer base, promote effective distribution channels. The study also established a positive influence of factors, such as incentives, receiving feedback and sales performance, on customer choice of fast-moving consumer goods (FMCG). Managers and producers in the FMCGs industry should implement reward and incentive programmes and policies to boost the sale and distribution of fast-moving consumer goods and services in the retail industry in Ghana.
GRI4-Guidelines
(2014)
In diesem Beitrag wird gezeigt, dass das Corporate Social Responsibility-Controlling (CSR-Controlling) im Zuge der neuen Berichterstattungsvorgaben der Global Reporting Initiative (GRI) vor neuen Herausforderungen steht. Die neue GRI-4-Version fordert über erweiterte und neue Pflichtstandardangaben die CSR-Umsetzung in höchster Niveauausprägung ein und setzt neue Maßstäbe an die CSR-Gütekriterien „Transparenz“ und „Rechenschaftslegung“ in der gesamten Supply Chain. In der Analyse werden die für den zukünftigen GRI-4-Berichtseinstieg erforderlichen Anpassungsschritte dargestellt und in einem GRI-3.1-versus-GRI-4-Vergleich indikatorenbezogen erläutert.
Seit der Einführung der Fallpauschalen im Jahr 2004 herrscht ein sich rapide verschärfender Wettbewerb im deutschen Krankenhausmarkt. Über alle Bettengrößen-Klassen hinweg ist die Zahl der Krankenhäuser mit wirtschaftlichen Problemen gestiegen. Laut Krankenhaus- Barometer hat jedes vierte Krankenhaus das Jahr 2009 mit Verlusten abgeschlossen. Am erfolgreichsten wirtschafteten Krankenhäuser mittlerer Größe (300 bis 599 Betten), sie verbuchten am häufigsten einen Jahresüberschuss (67,8 Prozent) und am seltensten einen Jahresfehlbetrag (9,9 Prozent). Kleine Krankenhäuser (50 bis 299 Betten) schreiben tendenziell häufiger rote Zahlen (23,5 Prozent) und erzielen seltener Gewinne (59,2 Prozent) oder ausgeglichene Ergebnisse (15,3 Prozent). Eine klare strategische Positionierung im Wettbewerb wird somit insbesondere für sie immer wichtiger, um langfristig Marktanteile zu sichern. Ein geeignetes Instrument zur Schaffung von Transparenz und Klarheit im Hinblick auf die regionalen aktuellen und langfristigen Marktbedingungen ist die geografische Marktanalyse auf der Basis der Geocodierung, die im Rahmen eines Pilotprojektes im Dreifaltigkeits-Krankenhaus Wesseling analysiert und eingesetzt wurde.
CSR-Erfolgssteuerung
(2019)
Das Lehrbuch behandelt den CSR-Reformprozess, der Unternehmen zur globalen Sorgfaltspflicht (Due Diligence) auffordert. Die CSR-Berichterstattungpflicht, die Vergaberechtsreform und die Aufforderung zur Implementierung von Risikomanagementsystemen treffen dabei nicht nur große, sondern insbesondere auch mittlere und kleine Unternehmen (KMU). Das Buch soll daher die CSR-Relevanz für Unternehmen aller Größen transparent machen und Umsetzungsblockaden und -hemmnisse abbauen.
While 14 % of the world's working-age population currently lives in sub-Saharan Africa (SSA), this figure will predictably be higher than the rest of the world combined by 2036. If this demographic group finds meaningful employment, Africa experiences an economic and social upswing. To tap this potential, the paper intends to answer the research question, "What are the prerequisites and how are they defined for the successful implementation of sustainable business model ideas in SSA?", by developing a top ten ranking consisting of previously identified sustainable business model ideas best suited for productive use. This achieves a novel approach to implementing future-oriented business models and contributes to current research on sustainable models. Since the geographical scope of SSA is pervasive, this paper focuses on Namibia, Rwanda, Senegal, and Uganda. An extensive literature review on these countries was conducted to gain a broader understanding of the situation in SSA. Additionally, research was carried out on the agricultural, energy, and information and communications technology (ICT) sectors to identify the most promising ideas. To contribute to current knowledge, experts were interviewed, and panel discussions were analyzed. Furthermore, the Business Model Canvas (BMC) was combined with the circular economy concept, which served as a framework for the business model ideas. Experts evaluated these ideas, which were subsequently ranked using fuzzy logic with artificial intelligence, based on the system for exploring country risks (CRISK-Explorer). The paper shows that skipping individual development processes opens up promising opportunities, such as the ICT-based business model e-crowd logistics or the renewable energy-based model e-Boda-Boda. Seven prerequisites for the successful implementation of these ideas were identified and defined: value delivery, promising customers, sufficient capital, presence of key resources, possibility to perform the key activities, sustainability, and profitability. The paper concludes by identifying limitations and suggesting avenues for future research.
In Form der Nachhaltigkeitsberichterstattung werden erstmals sämtliche darauf bezogenen Daten im Unternehmen zusammengestellt und zu Indikatoren aggregiert. Im vorliegenden Beitrag wird überprüft, inwieweit dieser Datenpool für die Produktionsplanung und -Steuerung (PPS) genutzt werden kann. Dazu werden die Berichterstattungsstandards GRI und SASB herangezogen. Die Qualität der Nachhaltigkeitsindikatoren wird anhand der Kriterien Fehlerfreiheit, Aktualität, Relevanz und Angemessener Umfang hinterfragt. Der Lösungsansatz besteht zunächst darin, die für die Nachhaltigkeitsindikatoren aggregierten Daten wieder in ihre Komponenten zu separieren. Bei Daten ohne klaren Bezug zum Produktionsprozess (z.B. gemischte Abfallsammelbehälter) liefert das Erfahrungswissen der Mitarbeiter vor Ort die Basis für einen weiteren Regelkreis, der als Kontinuierlicher Verbesserungsprozess (KVP bzw. Kaizen) innerhalb der Produktion und Montage auf gebaut werden kann. Die Langform des Beitrags wurde online auf ERP-Management.de veröffentlicht.
Heuristic Methods
(2024)
Neben der individuellen Bedeutung von Gesundheit für jeden Menschen, steigt auch die Relevanz von „gesunden Beschäftigten“. Gerade in Zeiten von Vollbeschäftigung, Fachkräftemangel und höherem Renteneintrittsalter, rückt die Gesundheit der Beschäftigten und die damit verbundene Arbeitsfähigkeit jedes Einzelnen stärker in den Fokus. Staat, Sozialversicherungsträger und Unternehmen sind zunehmend daran interessiert, Arbeitsplätze und Arbeitsbedingungen gesundheitsförderlich zu gestalten. Hierbei bildet die BGF den Rahmen für die existierenden gesundheitsförderlichen Interventionen, die in einer Vielzahl im betrieblichen Setting vorzufinden sind. Die Arbeitspause kann in diesem Kontext als geeignete Intervention angesehen werden, die jedoch sehr vielfältig in der Ausgestaltung sein kann.
Formelle Prüfung
(2007)
Betriebsausgaben
(2007)
Materielle Prüfung
(2007)
Wirtschaftsgut
(2007)
Konzernarten
(2007)
Namibia’s hunting industry is increasingly threatened by animal rightists and opponent groups whose adversarial mindset is mostly based on emotion orientated information. The fatal consequences if closing hunting tourism in a country like Namibia are expounded in this study by critically investigating the input of well-regulated hunting tourism towards conservation in Namibia. Different factors have to be taken into consideration, regarding the country’s attributes that differ significantly from other countries and their methods to achieve successful conservation management strategies. By conducting an in-depth interview with Mr. Volker Grellmann and by obtaining secondary data from local authorities and organizations, the current research investigates how well-regulated hunting tourism in Namibia is an important part of biodiversity conservation. The results outline that hunting tourism is crucial for the value of wildlife and yields for wildlife to have a greater benefit than livestock and crop farming in Namibia. Likewise, the country takes care of their valuable natural recourse. As a result, natural habitats are induced, and subsequently a steeply growing number of wildlife was recorded over the last 50 years in Namibia. Among others hunting tourism favors the development of rural areas and yields incentives to fight poaching and the illegal trade of wild animal products.
Despite the increasing interest in single family offices (SFOs) as an investment owned by an entrepreneurial family, research on SFOs is still in its infancy. In particular, little is known about the capital structures of SFOs or the roots of SFO heterogeneity regarding financial decisions. By drawing on a hand-collected sample of 104 SFOs and private equity (PE) firms, we compare the financing choices of these two investor types in the context of direct entrepreneurial investments (DEIs). Our data thereby provide empirical evidence that SFOs are less likely to raise debt than PE firms, suggesting that SFOs follow pecking-order theory. Regarding the heterogeneity of the financial decisions of SFOs, our data indicate that the relationship between SFOs and debt financing is reinforced by the idiosyncrasies of entrepreneurial families, such as higher levels of owner management and a higher firm age. Surprisingly, our data do not support a moderating effect for the emphasis placed on socioemotional wealth (SEW).
While Anglo-Saxon HEIs focus on a strong educational background and personal development of students, the German system, in particular Universities of Applied Sciences, emphasize employability through the transfer of job-related professional and soft skills. In this context, learning by practical application of skills has become an important instrument. Concepts for linking theory and application include research-based learning, practical internships or service learning – methods, which also maintain high standards of academic education.
Introduction
(2018)
This handbook describes the processes and success factors of marketoriented university services to the non-academic world, and the processes to integrate these services into teaching. It aims to highlight benchmark examples from Africa and Germany in order to outline motivational factors, influencing aspects, as well as drivers and barriers to applied university services in developing countries.
The paper investigates the nature of Kenya's entrepreneurship education ecosystem (EEE) through a comparative analysis of three entrepreneurship education programs and an examination of how the institutions foster a favourable entrepreneurial environment. This study looks at the entrepreneurship education ecosystem through the lens of universities, NGO's and private institutes in Kenya.
A systemic analysis of EEE is provided by utilizing the Actiotope Model as a conceptual framework. The exploratory research adopts a pragmatic mixed-method methodological approach best suited to understand the research problem.
The results reveal that entrepreneurship education at higher education institutions was primarily theoretical and relied on traditional forms of entrepreneurship education. Recurring rigid patterns show minimal personalization of content and learning styles within the University, with more personalization reported in the Mully Model of education and the more specialized entrepreneurship program of the Identity Projects.
The adaptation of the Actiotope Model provided a new and unique approach to analyzing entrepreneurship ecosystems. The person-centred approach of the model provides valuable insights to learners and to entrepreneurship education institutions and researchers.
Enhanced collaboration between the different entrepreneurial education stakeholders could be a more effective short to medium-term solution to addressing the gaps in entrepreneurial education at tertiary institutions.
In the long term, the study recommends adopting practical-based and goal-oriented entrepreneurship teaching models.
Social businesses have a great positive impact on communities and are a sustainable way to do business today and in the future. This impact can be amplified through the means of digitalization. In the past, traditional for-profit business models have been used to understand the structures of business operations. However, the underlying business model of digital social businesses has not yet been explored. This study presents a building block analysis of business models and a subsequent typology. Digital and social business models are identified via a literature review. The building block analysis encompasses an assessment of the individual business activities contained in the business models. The typology is developed from existing literature utilizing a matrix for the evaluation of digital social businesses. Additionally, five semi-structured expert interviews are conducted to inform, extend, or content the findings of this study. To this end, an inductive coding procedure is applied to the transcribed interviews for the detection of themes within the text. This study contributes to social business model research by providing a first insight into the unique building blocks of digital social business models. It also creates a typology tool based on two parameters, which enables the comparison of digital social businesses.
Climate change is having drastic effects on various areas of the planet, including extreme impacts on weather and rainfall, in various Sub-Saharan East African countries (Hendrix, C. S., & Glaser, S. M. (2007). The willingness (and need) of a niche market to actively improve the damaged ecosystems in small ways is rising. Weaver and Lawton (2007, p 1170) maintain that ecotourism should satisfy three core criteria: "(1) attractions should be predominantly nature-based; (2) visitor interactions with those attractions should be focused on learning or education, and (3) experience and product management should follow principles and practices associated with ecological, socio-cultural and economic sustainability." In this study, the niche market of active German "tree-planters" is to be defined and the potential willingness to travel to, learn from and invest in the ecosystem through tree-planting, specifically in Kenya, is explored.
This paper stresses the importance of entrepreneurship education towards enhancing sustainable development in Kenya. The problems facing the country ranging from high rate of poverty, youth and graduate unemployment; overdependence on foreign goods and technology.
This paper therefore argues that entrepreneurship education will equip the students with the skills with which to not only be self-reliant, but to become wealth creators. The intervention level of entrepreneurship education has been at tertiary institutions and universities. This paper argues that attitudes and values are acquired at formative stage in life. Based on literature review of the models that have been used and yielded positive results, this paper proposes an innovative approach to the teaching of entrepreneurship education that is inclusive of pre-school, primary, secondary, tertiary and university levels. This paper explores the “Mully Model of Applied Entrepreneurship Teaching” as a case study, using interviews, surveys and reviewing relevant MCF data. The organization’s success factors within the Kenyan context are discussed.
The paper also recommended that educational programs at all levels of education should be made relevant to provide the youth the needed entrepreneurial skills. Further, it recommends that experiential learning methodologies be emphasized in the delivery of entrepreneurship education.
Digitales Unternehmen im Gesundheitswesen – Harmonisierung von Markt- und Technologieprioritäten
(2018)
Corporate Design Leitfaden
(2014)
Open Innovation
(2018)
Open Innovation
(2021)
Der Begriff Open Innovation steht für die Öffnung von unternehmensinternen Innovationsprozessen für sogenannte „externe Quellen“. Zu diesen externen Quellen zählen beispielsweise Lieferanten, Partner, Experten aus Forschungseinrichtungen und insbeson-dere auch Kunden. Diese werden gezielt in die Innovationsentwicklung integriert, sei es als Informations- und Ideenquelle bzw. als Impulsgeber für die Innovationsentwicklung. Daneben existieren auch tiefere Integrationsmöglichkeiten, die eine direkte Partizipation an der Innovationsentwicklung ermöglichen.
Open Innovation
(2020)
Diese Studie untersucht die Aneignung und Nutzung von Sprachassistenten wie Google Assistant oder Amazon Alexa in Privathaushalten. Unsere Forschung basiert auf zehn Tiefeninterviews mit Nutzern von Sprachassistenten sowie der Evaluation bestimmter Interaktionen in der Interaktionshistorie. Unsere Ergebnisse illustrieren, zu welchen Anlässen Sprachassistenten im heimischen Umfeld genutzt werden, welche Strategien sich die Nutzer in der Interaktion mit Sprachassistenten angeeignet haben, wie die Interaktion abläuft und welche Schwierigkeiten sich bei der Einrichtung und Nutzung des Sprachassistenten ergeben haben. Ein besonderer Fokus der Studie liegt auf Fehlinteraktionen, also Situationen, in denen die Interaktion scheitert oder zu scheitern droht. Unsere Studie zeigt, dass das Nutzungspotenzial der Assistenten häufig nicht ausgeschöpft wird, da die Interaktion in komplexeren Anwendungsfällen häufig misslingt. Die Nutzer verwenden daher den Sprachassistenten eher in einfachen Anwendungsfällen und neue Apps und Anwendungsfälle werden gar nicht erst ausprobiert. Eine Analyse der Aneignungsstrategien, beispielsweise durch eine selbst erstellte Liste mit Befehlen, liefert Erkenntnisse für die Gestaltung von Unterstützungswerkzeugen sowie die Weiterentwicklung und Optimierung von sprachbasierten Mensch-Maschine-Interfaces.
In diesem Lehrbuch geben die Autoren eine Einführung in die Methoden des traditionellen Projektmanagements in Anlehnung an die deutsche Gesellschaft für Projektmanagement (GPM/IPMA) und das Project Management Institute (PMI). Die typischen Merkmale und Schritte in einem Projekt, wichtige Rollen sowie die hilfreiche Einteilung in Phasen werden aufgezeigt und der Leser lernt, eine realistische Projektplanung aufzustellen und das Projekt zielgerichtet zu steuern. Viele praktische Beispiele sowie eingefügte Video-Sequenzen veranschaulichen das Gelernte. Arbeitsvorlagen sowie Kontrollfragen und Musterlösungen zu jedem Kapitel erleichtern den Einsatz in der Lehre und im Selbststudium. (Verlagsangaben)
Customer Relationship Management - ein unverzichtbarer Bestandteil moderner Unternehmensführung
(2003)
Customer Relationship Management. Ein unverzichtbarer Bestandteil moderner Unternehmensführung
(2002)
Linear Optimization
(2024)
The Peren Theorem
(2024)
This 2nd edition compendium contains and explains essential statistical formulas within an economic context. Expanded by more than 100 pages compared to the 1st edition, the compendium has been supplemented with numerous additional practical examples, which will help readers to better understand the formulas and their practical applications. This statistical formulary is presented in a practice-oriented, clear, and understandable manner, as it is needed for meaningful and relevant application in global business, as well as in the academic setting and economic practice. (Verlagsangaben)
The purpose of the study is to provide empirical evidence about the under-researched area of university–government relations in building a culture of entrepreneurial initiatives inside the triple helix model in a rural region. The study deploys a qualitative case study research method based on the content analysis of project documentation and further internal documents both from universities and municipalities. The propositions in the research question are guided by the previous literature and were then analyzed through an “open coding” process to iteratively analyze, verify, and validate the results from the documents against the previous literature. Results presented in the case study are related both to the project of a municipality–university innovation partnership, as well as the historic development of the university in its three missions, and, related to the important third mission, themes relevant for the project. In addition, a “toolkit” of relevant project activities is presented against the major identified themes, major project stakeholders, as well as relevant Sustainable Development Goals (SDGs). Universities should look beyond a purely economic contribution and should augment all three missions (teaching, research, engagement) by considering social, environmental, and economic aspects of its activities. Instead of considering a government’s role solely as that of a regulator, a much more creative and purposeful cooperation between university and government is possible for creating a regional culture of entrepreneurial initiatives in a rural region.
The purpose of this study is to extend previous research on brand innovation by uncovering the process of family winery branding in relation to the new product launch in the VUCA market on the case of three Serbian wineries. The study deploys qualitative oriented and empirical approach in presenting a multi-case study. Three semi-structured telephone interviews were conducted with owners and/or managers in these three wineries. The results demonstrate that all three family wineries are offering high-end product for the domestic market with smaller one still experimenting with strategic direction of innovating for high-end market while the two larger ones putting focus either on autochthonous grape varieties with eye-cathicng labels or authentic brand identity with strong storytelling. Another important aspect identified is the frugal nature of product launch in the family wineries due to limited resources. The paper presents is among only few studies on new product development in wine business literature.
This article deals with the under-researched phenomenon of rural health entrepreneurship and its major characteristics. The purpose of this study is to explicate the process of providing health services in rural areas of a developing country and their relation to SDGs. The paper is based on six semi-structured interviews conducted with Serbian health entrepreneurs in rural areas (two private practices, two policlinics, and two dental practices), a review of laws and strategies relevant to the field, and three sessions of discussions with eight experts (four authors and four additional experts). The research methodology follows an empirical, mixed-method case study research procedure. The results are presented in relation to the aspects of frugality, family orientation, and sustainability-oriented innovation. The timeline of the six case studies demonstrates the increasing importance of health entrepreneurs in rural areas due to the aging population and, therefore, increased needs for quality healthcare in these areas. The financing instruments have also become more formal and substantial in recent years, enabling the growth of healthcare businesses in rural areas. However, a major obstacle to further sustainable development remains the non-refundability of services before the state-owned, obligatory health fund, creating major social inequalities, especially in rural areas.
Purpose: Both Hungary and Germany belong to the old-world wine-producing countries and have long winemaking traditions. This paper aims at exploring and comparing online branding strategies of family SME (small and medium sized enterprises) wineries at Lake Balaton (Hungary) and Lake Constance (Germany), as two wine regions with similar geographic characteristics.
Design/methodology/approach: This paper, based on a total sample of 37 family wineries, 15 at Lake Balaton and 22 at Lake Constance, investigates the differences in brand identity on the website, brand image in social media and online communication channels deployed in both wine regions. The study applies a qualitative methodology using MaxQDA software for conducting content analysis of texts in websites and social media. Descriptive statistics and t-test were conducted to compare the usage of different communication channels and determine statistical significance.
Findings: At Lake Balaton, the vineyard, the winery and the family, while at Lake Constance, the lake itself and the grape are highlighted regarding family winery brand identity. The customer-based brand image of Hungarian family wineries emphasizes wine, food and service, with the predominant use of Facebook. In the German family wineries, the focus of brand identity is on wine, friendliness and taste and includes more extensive usage of websites.
Originality/value: The paper deploys a novel methodology, both in terms of tools used as well as geographic focus to uncover online branding patterns of family wineries, thereby providing implications for wine and tourism industries at lake regions. It compares the share of selected most-used words in the overall text in websites and in social media, and presents the key findings from this innovative approach.
Citizen participation is deemed to be crucial for sustainability and resilience planning. However, generational equity has been missing from recent academic discussions regarding sustainability and resilience. Therefore, the purpose of this paper is to reintroduce the topic of the existence or absence of an intergenerational consensus on the example of a rural community and its perceived brand image attributes and development priorities. The research is based on primary data collected through an online survey, with a sample size of N = 808 respondents in Neunkirchen-Seelscheid, Germany. The data were analyzed using the Kruskal–Wallis test for the presence and/or absence of consensus among the five generations regarding brand image attributes and development priorities. The findings point to divergence between what the median values indicate as the most relevant brand image attributes and development priorities among the citizens and the areas where the Kruskal–Wallis test shows that an intergenerational consensus either does or does not exist. The results imply the need for new concepts and applied approaches to citizen participation for sustainability and resilience, where intergenerational dialogue and equity-building take center stage. In addition to the importance of the theory of citizen participation for sustainability and resilience, our results provide ample evidence for how sustainability and resilience planning documents could potentially benefit from deploying the concept of intergenerational equity. The present research provides sustainability and political science with new conceptual and methodological approaches for taking intergenerational equity into account in regional planning processes in rural and other areas.
Comunity of NKS raw data
(2023)
Full data on citizen questionnaire, conducted in 2018. as an online survey, with the sample size of 808 respondents. In order to qualify for participation in the survey, the respondents needed to be citizens of the rural community Neunkirchen-Seelscheid with voting rights, meaning older than 16 years.
The purpose of the study is to provide empirical evidence about the under researched area of university-government relation in building a culture of entrepreneurial initiative inside triple helix model in a rural region. The study deploys a qualitative case study research method based on the content analysis of project documentation and further internal documents both from university and municipality.
“Building Bridges Across Continents” (BBAC) is an intercultural and student-centered project that seeks to promote international communication and helps students develop competencies in entrepreneurship, international trade and global cultural awareness. The project, which is in its fourth phase of implementation, connects students from the United States, Germany, Ghana and Kenya with the help of Information Communication Technologies (ICT) in order to work on a common research assignment for a period of ten calendar weeks. The main ICTs used in the project are Skype, Facebook, wiki, email and WhatsApp. This paper describes and analyzes the background, structure, and results of the project.