650 Management und unterstützende Tätigkeiten
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The main objective of this chapter is to give insights into how H-BRS as a German University of Applied Sciences supports small and medium-sized enterprises (SMEs) in exploring African markets. The university achieves this objective by engaging its Bachelor and Master level students in applied market research. Students engage in this research as part of their final thesis writing. This chapter lays out a process for successful marketing research projects for German SMEs in nine steps.
Betriebsausgaben
(2007)
Internships and professional experience are becoming more and more important requisites for students and graduates and are almost taken for granted by many HR officials. In opposition to this, many newly created Bachelor and Master programmes make it difficult for students to integrate internships into their studies without having to add another semester and thereby "losing" valuable time. This becomes all the more relevant with private universities or universities generally that charge considerable tuition fees.
Customer Relationship Management - ein unverzichtbarer Bestandteil moderner Unternehmensführung
(2003)
Das Konzept von Purpose, Travelling und Connectivity: Drei Säulen der Organisation und Leadership
(2023)
To support complex business processes, information systems are required. Furthermore, to use these information systems efficiently, new processoriented organisational structures have to be implemented. This paper explores the tasks of a Chief Process Officer (CPO) and a Chief Information Officer (CIO) who both are responsible for realizing these objectives. First a short overview of Business Process Management as a fundamental part of Corporate Management is given. Second this paper discusses different roles which impact the concept of an integrated process management. Third different aspects of both the CIO and CPO role are described.
Digitales Unternehmen im Gesundheitswesen – Harmonisierung von Markt- und Technologieprioritäten
(2018)
Dynamic Programming
(2024)