650 Management und unterstützende Tätigkeiten
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- Closed Innovation (2)
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Zwischen Tradition und Digitalisierung – Unternehmenskulturen sozialer Organisationen im Wandel
(2018)
Wirtschaftsgut
(2007)
True Fruits
(2014)
The Peren-Clement Index
(2024)
The Peren Theorem
(2024)
The Decision Tree Procedure
(2024)
The Concept of Purpose, Travelling, and Connectivity: Three Pillars of Organization and Leadership
(2020)
Strategisches Management in kleinen und mittleren Unternehmen - Eine empirische Bestandsaufnahme
(2008)
Strategien zur Einführung und Implementierung betriebswirtschaftlicher Standardanwendungssoftware
(2002)
Sequencing Problems
(2024)
Queueing Theory
(2024)
Prozessmanagement
(2007)
Open Innovation
(2018)
Open Innovation
(2020)
Network Analysis Method
(2024)
Messung von Mitarbeiterzufriedenheit dargestellt am Beispiel eines Dienstleistungsunternehmens
(2007)
Materielle Prüfung
(2007)
Marketing und Vertrieb
(2007)
This case study is based on Azuri Health Ltd, a small company in Kenya that specializes mainly in the manufacture of dried fruit and flours. The company was started in 2010 and currently has 15 employees. It buys fruits, especially mangoes from farmers, processes them and markets them in- and outside of Kenya as dried fruits. This value addition enhances the shelf life of the products which would otherwise spoil within a few days after ripening.
Due to regionalization and global competition, many companies have turned their attention to other markets outside the domestic ones in anticipation of securing profitable market(s) for their products. Cormart (Nigeria) Limited is one of such companies, seeking to expand beyond its domestic borders. Cormart is a Nigerian trading company specializing in Industrial Raw Materials and Chemicals. It represents the business interests of top Multinational Companies that wish to do business in Nigeria. In line with its expansion strategy, Cormart seeks to introduce its newly developed spray starch product (RENEW) into the Ghanaian market.
Linear Optimization
(2024)
Konzernarten
(2007)