650 Management und unterstützende Tätigkeiten
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- Closed Innovation (2)
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Dynamic Programming
(2024)
Queueing Theory
(2024)
The Decision Tree Procedure
(2024)
Heuristic Methods
(2024)
Network Analysis Method
(2024)
The Peren-Clement Index
(2024)
Sequencing Problems
(2024)
Linear Optimization
(2024)
The Peren Theorem
(2024)
Das Konzept von Purpose, Travelling und Connectivity: Drei Säulen der Organisation und Leadership
(2023)
Open Innovation
(2020)
The Concept of Purpose, Travelling, and Connectivity: Three Pillars of Organization and Leadership
(2020)
Führung
(2019)
Due to regionalization and global competition, many companies have turned their attention to other markets outside the domestic ones in anticipation of securing profitable market(s) for their products. Cormart (Nigeria) Limited is one of such companies, seeking to expand beyond its domestic borders. Cormart is a Nigerian trading company specializing in Industrial Raw Materials and Chemicals. It represents the business interests of top Multinational Companies that wish to do business in Nigeria. In line with its expansion strategy, Cormart seeks to introduce its newly developed spray starch product (RENEW) into the Ghanaian market.
This case study is based on Azuri Health Ltd, a small company in Kenya that specializes mainly in the manufacture of dried fruit and flours. The company was started in 2010 and currently has 15 employees. It buys fruits, especially mangoes from farmers, processes them and markets them in- and outside of Kenya as dried fruits. This value addition enhances the shelf life of the products which would otherwise spoil within a few days after ripening.
Open Innovation
(2018)
The main objective of this chapter is to give insights into how H-BRS as a German University of Applied Sciences supports small and medium-sized enterprises (SMEs) in exploring African markets. The university achieves this objective by engaging its Bachelor and Master level students in applied market research. Students engage in this research as part of their final thesis writing. This chapter lays out a process for successful marketing research projects for German SMEs in nine steps.
Internships and professional experience are becoming more and more important requisites for students and graduates and are almost taken for granted by many HR officials. In opposition to this, many newly created Bachelor and Master programmes make it difficult for students to integrate internships into their studies without having to add another semester and thereby "losing" valuable time. This becomes all the more relevant with private universities or universities generally that charge considerable tuition fees.
While Anglo-Saxon HEIs focus on a strong educational background and personal development of students, the German system, in particular Universities of Applied Sciences, emphasize employability through the transfer of job-related professional and soft skills. In this context, learning by practical application of skills has become an important instrument. Concepts for linking theory and application include research-based learning, practical internships or service learning – methods, which also maintain high standards of academic education.
Introduction
(2018)
This handbook describes the processes and success factors of marketoriented university services to the non-academic world, and the processes to integrate these services into teaching. It aims to highlight benchmark examples from Africa and Germany in order to outline motivational factors, influencing aspects, as well as drivers and barriers to applied university services in developing countries.
Digitales Unternehmen im Gesundheitswesen – Harmonisierung von Markt- und Technologieprioritäten
(2018)
Zwischen Tradition und Digitalisierung – Unternehmenskulturen sozialer Organisationen im Wandel
(2018)
True Fruits
(2014)