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Software offshoring has been established as an important business strategy over the last decade. While research on such forms of Global Software Development (GSD) has mainly focused on the situation of large enterprises, small enterprises are increasingly engaging in offshoring, too. Representing the biggest share of the German software industry, small companies are known to be important innovators and market pioneers. They often regard their flexibility and customer-orientation as core competitive advantages. Unlike large corporations, their small size allows them to adopt software development approaches that are characterized by a high agility and flat hierarchies. At the same time, their distinct strategies make it unlikely that they can simply adopt management strategies that were developed for larger companies.
Flexible development approaches like the ones preferred by small corporations have proven to be problematic in the context of offshoring, as their strong dependency on constant communication is strongly affected by the various barriers of international cooperation between companies. Cooperating closely over companies’ borders in different time zones and in culturally diverse teams poses complex obstacles for flexible management approaches. It is still a matter of discussion in fields like Software Engineering and Computer Supported Cooperative Work how these obstacles can be tackled and how they affect companies in the long term. Hence, it is agreed that we need a more detailed understanding of distributed software development practices in order to come to feasible technological and organizational solutions.
This dissertation presents results from two ethnographically-informed case studies of software offshoring in small German enterprises. By adopting Anselm Strauss’ concept of articulation work, we want to deepen the understanding of managing distributed software development in flexible, customer-oriented organizations. In doing so, we show how practices of coordinating inter-organizational software development are closely related to aspects of organizational learning in small enterprises. By means of interviews with developers and project managers from both parties of the cooperation, we do not only take into account the multiple perspectives of the cooperation, but also include the socio-cultural background of international software development projects into our analysis.
Trust and Social Capital: Revisiting an Offshoring Failure Story of a Small German Software Company
(2009)
Usability und User Experience (UX) haben als Design-Aspekte in der Produktentwicklung zunehmend an Bedeutung gewonnen. Daher ist es sinnvoll, die organisationale Kompetenz zur Entwicklung von Produkten mit einer positiven UX zu stärken. Veränderungen in Organisationen sind jedoch mit großem Aufwand verbunden. Deshalb müssen Organisationen entscheiden, welche Aktivitäten zur Veränderung der eigenen Kompetenz durchgeführt werden sollen und welche nicht. Die bisherige Forschung hat sich weitgehend auf die Anwendbarkeit bestimmter Methoden im Projekt- und Produktkontext konzentriert. Um geeignete Aktivitäten zur Verbesserung der organisationalen UX-Kompetenz zu identifizieren, wurden 17 UX-Professionals befragt. Diese UX-Professionals haben mindestens zehn Jahre Erfahrung durch die Arbeit in mehreren Unternehmen und durch die Übernahme einer Führungsrolle im Bereich UX gesammelt. Aus diesen Interviews wurden 13 mögliche Maßnahmen zur Steigerung der UX-Kompetenz von Organisationen abgeleitet. Dazu gehören beispielsweise die Erhöhung der Kompetenz einzelner Mitarbeiter, das Teilen von UX-Erfolgsgeschichten oder das Ermöglichen von User Research.
Business Management
(2020)
Neben der individuellen Bedeutung von Gesundheit für jeden Menschen, steigt auch die Relevanz von „gesunden Beschäftigten“. Gerade in Zeiten von Vollbeschäftigung, Fachkräftemangel und höherem Renteneintrittsalter, rückt die Gesundheit der Beschäftigten und die damit verbundene Arbeitsfähigkeit jedes Einzelnen stärker in den Fokus. Staat, Sozialversicherungsträger und Unternehmen sind zunehmend daran interessiert, Arbeitsplätze und Arbeitsbedingungen gesundheitsförderlich zu gestalten. Hierbei bildet die BGF den Rahmen für die existierenden gesundheitsförderlichen Interventionen, die in einer Vielzahl im betrieblichen Setting vorzufinden sind. Die Arbeitspause kann in diesem Kontext als geeignete Intervention angesehen werden, die jedoch sehr vielfältig in der Ausgestaltung sein kann.
Due to the popularity of the Internet and the networked services that it facilitates, networked devices have become increasingly common in both the workplace and everyday life in recent years—following the trail blazed by smartphones. The data provided by these devices allow for the creation of rich user profiles. As a result, the collection, processing and exchange of such personal data have become drivers of economic growth. History shows that the adoption of new technologies is likely to influence both individual and societal concepts of privacy. Research into privacy has therefore been confronted with continuously changing concepts due to technological progress. From a legal perspective, privacy laws that reflect social values are sought. Privacy enhancing technologies are developed or adapted to take account of technological development. Organizations must also identify protective measures that are effective in terms of scalability and automation. Similarly, research is being conducted from the perspective of Human-Computer Interaction (HCI) to explore design spaces that empower individuals to manage their protection needs with regard to novel data, which they may perceive as sensitive. Taking such an HCI perspective with regard to understanding privacy management on the Internet of Things (IoT), this research mainly focuses on three interrelated goals across the fields of application: 1. Exploring and analyzing how people make sense of data, especially when managing privacy and data disclosure; 2. Identifying, framing and evaluating potential resources for designing sense-making processes; and 3. Exploring the fitness of the identified concepts for inclusion in legal and technical perspectives on supporting decisions regarding privacy on the IoT. Although this work's point of departure is the HCI perspective, it emphasizes the importance of the interrelationships among seemingly independent perspectives. Their interdependence is therefore also emphasized and taken into account by subscribing to a user-centered design process throughout this study. More specifically, this thesis adopts a design case study approach. This approach makes it possible to conduct full user-centered design lifecycles in a concrete application case with participants in the context of everyday life. Based on this approach, it was possible to investigate several domains of the IoT that are currently relevant, namely smart metering, smartphones, smart homes and connected cars. The results show that the participants were less concerned about (raw) data than about the information that could potentially be derived from it. Against the background of the constant collection of highly technical and abstract data, the content of which only becomes visible through the application of complex algorithms, this study indicates that people should learn to explore and understand these data flexibly, and provides insights in how to design for supporting this aim. From the point of view of design for usable privacy protection measures, the information that is provided to users about data disclosure should be focused on the consequences thereof for users' environments and life. A related concept from law is “informed consent,” which I propose should be further developed in order to implement usable mechanisms for individual privacy protection in the era of the IoT. Finally, this thesis demonstrates how research on HCI can be methodologically embedded in a regulative process that will inform both the development of technology and the drafting of legislation.
In der heutigen Zeit nimmt die Bedeutung schlanker und effektiver Prozesse in Unternehmen vor dem Hintergrund des Wettbewerbs sowie Kostendrucks stetig zu. Um dieser Herausforderung entgegenzuwirken, fokussieren sich Unternehmen auf die Identifikation neuer innovativer Potenziale. Aufgrund der Tatsache, dass monotone und regelbasierte Prozesse durch Softwareroboter automatisiert werden können, ist das Interesse an Robotic Process Automation (RPA) in den letzten Jahren stetig gestiegen. Bevor sich Unternehmen allerdings für oder gegen den Einsatz von RPA entscheiden, ist es zunächst notwendig, dass die Entscheidungsträger ein Verständnis von RPA erlangen sowie die entsprechenden Einsatzpotenziale und Risiken einschätzen können. Dieser Artikel trägt diesem Bedürfnis Rechnung, indem es diese auf Basis einer Literaturrecherche ermittelt und bewertet. Im Ausblick wird das zukünftige Potenzial von RPA eingeschätzt.
Zwischen Tradition und Digitalisierung – Unternehmenskulturen sozialer Organisationen im Wandel
(2018)
In recent years, there has been an increasing interest in psychological need satisfaction and its role in promoting optimal functioning. The DRAMMA model integrates existing need and recovery models to explain why leisure is connected to optimal functioning (i.e., high well-being and low ill-being). It encompasses six psychological needs: detachment, relaxation, autonomy, mastery, meaning, and affiliation (DRAMMA). While the individual needs of the DRAMMA model have been previously shown to relate to different aspects of optimal functioning, a longitudinal study examining the entire model has not been conducted before. In this longitudinal field study covering leisure and work episodes, we tested the within-person reliability and (construct and criterion) validity of the operationalization of the DRAMMA model in a sample of 279 German employees. Participants filled out measures of DRAMMA need satisfaction and optimal functioning at five measurement times before, during, and after vacation periods in 2016 and 2017. The six-factor model showed good fit to the data. In the multilevel models, relaxation, detachment, autonomy, and mastery had the most consistent within-person effects on optimal functioning, while the relationships between optimal functioning, meaning, and affiliation were considerably weaker. In conclusion, DRAMMA need satisfaction can aid and nurture employees’ optimal functioning.
Unternehmensnachfolge
(2020)
Ein Gesundheitssystem, das auf einem erreichten medizin-technischen Stand verharrt, sich nicht mehr weiterentwickelt und damit auch keinen Zugriff auf innovative Versorgungsansätze und -strukturen erlaubt, wird sicherlich rasch in öffentliche Kritik geraten. Versorgungs- und Therapieinnovationen sind stets willkommen, wenn sich höherer Nutzen und zumindest unveränderte Kosten zeigen. Die beiden Arbeiten dieses Bandes diskutieren die aktuellen Finanzierungsregeln für Krankenhäuser und regen mit einem Vorschlag für einen innovationsbezogenen Performance Measurement-Ansatz zu weiterer Forschung in diesem Feld an.
Das Buch schlägt die Brücke zwischen den betriebswirtschaftlich-organisatorischen Methoden und deren digitaler Umsetzung, denn Prozessmanagement heißt zunehmend Gestaltung betrieblicher Aufgaben. Neben methodischen Grundlagen bietet das Werk viele Praxisbeispiele und Übungen. Das Buch von Prof. Gadatsch gilt mittlerweile als der "aktuelle Klassiker", DAS maßgebliche Standardwerk zur IT-gestützten Gestaltung von Geschäftsprozessen.
Geschäftsprozess-Management
(2019)
Start-ups stehen im Wettbewerb um qualifizierte Mitarbeiter in starker Konkurrenz zu etablierten Unternehmen und Konzernen. Der Bedarf an Fachkräften (etwa Software-Entwicklern) ist größer als je zuvor [1]. Wie stellen sich Start-ups als Arbeitgeber dar, um Personal für sich zu gewinnen? Dieser Frage wurde im Rahmen der Studie „Start-ups als Arbeitgeber“ nachgegangen.
Die Bilder aus dem Silicon Valley sind bekannt: Das Großraumbüro mit den Sitzecken zum Zurückziehen. Schaukeln, Kickern und Videospiele zum Relaxen in den Arbeitspausen. Überall gibt es etwas zu essen und zu trinken, und das natürlich gratis. – Diese Vorstellungen haben viele im Kopf. Finden sich diese Bilder in der Selbstdarstellung deutscher Start-ups als Arbeitgeber wieder?
Die hier vorgestellte Studie will keine allgemeingültigen Ergebnisse liefern, sondern ist explorativ angelegt und soll zur weiteren Beschäftigung mit diesem Forschungsfeld in Wissenschaft und Praxis anregen.
Migration und Unternehmensgründung sind wichtige Bestandteile gesellschaftlicher Entwicklung. In diesem Buch stellen ausgewiesene Experten aus dem Interkulturellen Management und dem Unternehmertum schrittweise die Unternehmensgründung durch Menschen mit Migrationshintergrund dar. Zahlreiche Praxisbeispiele veranschaulichen die Thematik und erleichtern so die praktische Umsetzung. Systematische Handreichungen unterstützen Berater, Trainer und Institutionen zudem im täglichen Umgang mit migrantischen Gründerinnen und Gründern. (Verlagsangaben)
CSR-Erfolgssteuerung
(2019)
Das Lehrbuch behandelt den CSR-Reformprozess, der Unternehmen zur globalen Sorgfaltspflicht (Due Diligence) auffordert. Die CSR-Berichterstattungpflicht, die Vergaberechtsreform und die Aufforderung zur Implementierung von Risikomanagementsystemen treffen dabei nicht nur große, sondern insbesondere auch mittlere und kleine Unternehmen (KMU). Das Buch soll daher die CSR-Relevanz für Unternehmen aller Größen transparent machen und Umsetzungsblockaden und -hemmnisse abbauen.
Unternehmensberatungen stellen mit ihrem Leistungsportfolio einen bedeutenden Wirtschaftsfaktor dar. Die digitale Transformation und die sehr spezifischen Marktstrukturen der Gesundheitswirtschaft verlangen nach differenzierten Beratungsansätzen, die zugleich ein großes Beratungsfeld eröffnen und so das Wachstum und die Attraktivität von Unternehmensberatungen in diesem Segment stärken. Das Buch zeigt Themenfelder und Erfolgsfaktoren bei Beratungsprojekten auf. Dabei wird der Ansatz der Komplementärberatung in den Mittelpunkt gestellt, um den vielfältigen Change-Anforderungen bei der digitalen Transformation im Gesundheitswesen ganzheitlich gerecht zu werden. (Verlagsangaben)
BWL-Klausuren für Dummies
(2019)
The Concept of Purpose, Travelling, and Connectivity: Three Pillars of Organization and Leadership
(2020)
Mehr machen, weniger planen!
(2018)
Customer Relationship Management. Ein unverzichtbarer Bestandteil moderner Unternehmensführung
(2002)
Digitales Unternehmen im Gesundheitswesen – Harmonisierung von Markt- und Technologieprioritäten
(2018)
Die fortschreitende Globalisierung bedingt auch immer mehr international personalwirtschaftliche Aufgaben, die im Gegensatz zur gewohnten Unternehmensführung im Heimatland in einem viel komplexeren Kontext stattfinden, oft mit relativ unbekannten oder unsicheren Umweltentwicklungen bis hin zu teilweise gegensätzliche Entwicklungen in den einzelnen Kulturen. Die Beschäftigung von ausländischen Mitarbeitern oder die Auslandsentsendung von Mitarbeitern führt in allen Personalmanagementfunktionen zu Herausforderungen, z. B. Personalplanung der länderspezifischen Bedingungen und Anforderungen, Personalsuche und -auswahl ausländischer Fach- und Führungskräfte, Weiterbildung zur interkulturellen Vorbereitung auf Auslandsaufenthalte und Personalentwicklungsplanung für internationale Karrieren, Personalorganisation und Personalabrechnung der Entsendung ins Ausland der Mitarbeiter und ihrer Familien, Fragen der Personalführung in interkulturellen Teams oder die Zusammenarbeit mit internationalen Arbeitnehmervertretungen. Dadurch entstehen mehr länder- und kulturspezifische Personalfunktionen und -aufgaben, breitere Perspektiven durch zusätzliche Mitarbeitergruppen wie entsandte Expatriates, die mitreisende Familie, Local staff und interkulturelle Teams, sowie komplexe Risken durch durchschnittlich weltweit 3-fach höhere Personalkosten sowie Entsendungsabbrüche.
Destination Development for Entrepreneurial Tourism in Lake Bosomtwe and Kintampo falls (Ghana)
(2019)
The tourism industry is one of the world’s largest industries (direct, indirect and induced Africa has the potential with its cultural and natural resources to outpace other regions in attracting valuable tourism dollars. The main aim of the study is to improve visitor experience on the two tourist sites. To do this it is necessary to explore the elements and success factors of Tourism Destination Development and using these as a checklist to identify the strength and weaknesses of the selected Tourist Destinations in Ghana West Africa. The rationale behind the study is to outline the crucial Destination Management (DM) criteria of all aspect that contribute to boost ultimate visitor experience, articulating the roles of the different stakeholders and identifying clear actions for effective Tourism Development in Ghana. The interview technique was employed to collect data from staff and management of the selected destinations. Data was analyzed for themes related to elements, success factors and challenges of destination development and new ideas for development was also solicited. It was revealed that some of the elements that feature for tourists’ attraction are good hotels, high hygiene and sanitation standards, good food and activities of amusements. Competency gaps identified suggest collaboration with academia to secure a high level of knowledge through research in this present world of dynamism. Some of the critical success factors found are: systematic provision of cultural events, advance knowledge of agents and tour operators and quality leisure and recreation. It is recommended that product and service development should be a joint idea of all stakeholders. The research team therefore, have plans underway to proceed on the second phase of the project: that is to gather resources together to make lake Bosomtwe and Kintampo falls sites attractive to tourists.
Kenya, like all other developing countries in the world, is faced with the task of working strategically towards the achievement of the Sustained Development Goals (SDGs) 2030. These goals whose due date of accomplishment coincides with those of the national development blueprint, namely, the Kenya Vision 2030, have become a major focus of attention in the country. Conferences, workshops, and seminars are organized throughout the country on regular bases by joint multiplicity of organizations to address modalities of ensuring a timely achievement of SDGs in the country. Universities either individually or jointly are working towards this same target. More specifically, there are great areas of concern or priority areas that the country is focusing on as a strategic focus towards the achievement of the Kenya Vision 2030 and SDGs 2030. These strategic areas of focus have been isolated and declared by the President of the Republic of Kenya, His Excellency Uhuru Kenyatta, as the country’s “big four priority areas”, namely, affordable housing, affordable health care, food security, and manufacturing as a grandiose effort towards achievement of the SDGs, Kenya Vision 2030 as well as job and wealth creation. Similarly, Mount Kenya University’s top management established the Graduate Enterprise Academy (GEA) in 2013 under the direct Patronage of the university’s Founder with the primary aim of assisting graduates to be job and wealth creators rather than being job seekers. So far, over twenty start-ups are running throughout the country under Graduate Enterprise Academy (GEA). Incidentally, although the Graduate Enterprise Academy’s diverse areas of focus extend beyond the President of Kenya’s “Big Four” to include ICT and creative arts, among others, there are justifiable cases to indicate that GEA’s activities are also in support of the national “Big Four” agenda. This paper gives an exposition of different start-ups under MKU’s Graduate Enterprise Academy and are show-cased as evidence of MKU’s support towards the achievement of the national “Big Four” agenda. The paper covers a part of an ongoing program through desk-top analyses of reports, with an objective of show-casing MKU’s contribution to the national agenda through the Graduate Enterprise Academy for possible scale - up.
This study sought to examine the relationship between the components of SMEs social capital and firm performance. Using the social capital theory and the resource-based view as the theoretical foundations and census, 1,532 SMEs were selected in the Accra Metropolis for the study. Empirical results from 717 SMEs, utilising the hierarchical linear regression model, revealed that owner/manger’s network relationships are beneficial to the firm depending on when the relationships are closed or opened. Moreover, the study found that social capital has a significant impact on the sales and market performance of small and medium-sized enterprises. The results also brought to the fore the fact that most social networks of SME entrepreneurs are family, friends and relatives, which most times can only be used for expressive purposes and not for instrumental gain. The practical implications of the results are also discussed.
The aim of the descriptive study is to gain an understanding of the perceived level of fairness in their experience of security screening relation to their satisfaction. The context of the study was a major aviation hub in East Africa. The target population was all departing international passengers. Primary data was collected using a self-administered questionnaire. The respondents were selected using convenience sampling of passengers who had just completed the final security check at the departure area of the airport. A total of 251 usable responses were collected from a target of 384 respondents giving a response rate of 65 percent.
The findings contribute to the existing body of knowledge on the relationship between the perceptions of fairness of security procedures and their influence on satisfaction. One way between groups analysis of variance (ANOVA) was conducted to test for statistical significance. A Cronbach’s alpha of 88.7 was computed demonstrating a high level of internal consistency of the survey instrument. The adequacy of security procedures, level of communication provided before and during the screening process, consistency and fairness were found to have a significant relationship to the level of satisfaction reported by passengers. The findings suggest that there are significant differences between groups’ perception of different elements security procedures.
The implications of the study are twofold. The study was cross sectional and indeed was impacted by significant changes in security procedures at the airport at the time of the study. A longitudinal survey may further mitigate the impact of the variances of responses and support a robust contribution to the development of a theoretical model of airport passenger satisfaction. Airport managers could use the results of this study as inputs to enhance the design of screening procedures in modern hubs to enhance the passenger experience to drive revenue growth.
While universities are mandated to teach, research and do community outreach, studies reveal that typical university communities live in relative isolation where research is more basic than applied. This study focused on; 1) determining how WWE could be fostered through linkages between universities and external agencies (communities, public and private sectors); 2) establishing how universities’ resources could be optimized to promote research and capacity building for WWE. The dimensions of WWE studied were; 1) Technical & Business Models; 2) Capacity building; and 3) institutional frameworks. Baseline studies were conducted in which qualitative and quantitative data was collected through questionnaires, interviews, documents analysis. Experimentations were carried out whereby Laboratory tests on Bio-methane Potential (BMP) for different biomass types was conducted. A complete chain of briquettes production and consumption has been successfully piloted at St Kizito High School in Namugongo, near Kampala. The 20,000 kg of briquettes produced (from municipal bio-waste) by students monthly are used to cook in three schools whose total population is 2000 students. With an average net profit of $ 3000, the project makes business sense even in absence of social-benefit accounting. Based on start-up capital of $ 12,250, the payback period on investment is 14.7 months. Bio-char (from carbonized waste) and briquette-ash are used as organic fertilizers and biocide in vegetable gardens at the schools. New pathways for municipal waste management based on stakeholder engagement and entrepreneurship are demonstrated; departing from the conventional waste collection and disposal models. This circular enterprise which enhances Food, Agriculture, Biodiversity, Land-use and Energy (FABLE) nexus will scale-up to incorporate non-student communities (youths/women), private waste-collectors and entrepreneurs. The application of entrepreneurial models for engaging students in green enterprises integrates technological, social, economic and governance dimensions for promoting municipal sanitation, environment; energy and food security.
Pan-African University (PAU) is an initiative of the African Union Commission (AUC) that started in 2008 with the objective to promote higher education, science and technology on the African continent at a high academic level. The Pan-African University Institute of Water and Energy Sciences (including Climate Change) (PAUWES) is one of the five hubs of the Pan African University (PAU) and hosted at the University of Tlemcen in Algeria. PAUWES offers graduate students access to leading academic research and the latest theoretical and hands-on training in areas vital to the future of Africa’s development in water, energy and the challenge of climate change.
Innovation has been touted to be the central catalyst of entrepreneurship. This view has dominated research in start-ups as well as small and medium enterprises. Therefore, the relationship between innovation and firm performance has been a subject of interest to many researchers and policy makers. Through a longitudinal approach, this study investigated the influence of product innovation on the performance of Haco Tiger Brands, a medium sized fast-moving consumer goods (FMCG) company in Kenya’s East Africa market. The study looked at the product innovation activities within the company for a period of 7 years for a total of 35 products across the five major brand categories of the company. Using a secondary data capture form, data on sales revenues for both the company and innovated products for the past 7 years was obtained. Data on the innovated products launch time and type of innovation was also obtained. Using time series and linear regression analysis, the results indicate that the total company sales revenues less innovation grew at a slower rate of 50% as compared to growth when product innovation sales revenues were included in the total company sales revenues accounting for a faster sales growth rate of 76%. The influence of product innovation on performance was statistically significant (p<0.05) accounting for 92.19% variation in performance. These findings provide irrefutable empirical basis that product innovations have significant revenue growth rates, hence the need for managers of medium sized companies to invest in research and development to sustain product innovation and spur growth. The results sit well within theory and other empirical studies with additional contribution to methodology. Based on the study limitations, further areas for research have been suggested.
Namibia’s hunting industry is increasingly threatened by animal rightists and opponent groups whose adversarial mindset is mostly based on emotion orientated information. The fatal consequences if closing hunting tourism in a country like Namibia are expounded in this study by critically investigating the input of well-regulated hunting tourism towards conservation in Namibia. Different factors have to be taken into consideration, regarding the country’s attributes that differ significantly from other countries and their methods to achieve successful conservation management strategies. By conducting an in-depth interview with Mr. Volker Grellmann and by obtaining secondary data from local authorities and organizations, the current research investigates how well-regulated hunting tourism in Namibia is an important part of biodiversity conservation. The results outline that hunting tourism is crucial for the value of wildlife and yields for wildlife to have a greater benefit than livestock and crop farming in Namibia. Likewise, the country takes care of their valuable natural recourse. As a result, natural habitats are induced, and subsequently a steeply growing number of wildlife was recorded over the last 50 years in Namibia. Among others hunting tourism favors the development of rural areas and yields incentives to fight poaching and the illegal trade of wild animal products.
This paper stresses the importance of entrepreneurship education towards enhancing sustainable development in Kenya. The problems facing the country ranging from high rate of poverty, youth and graduate unemployment; overdependence on foreign goods and technology.
This paper therefore argues that entrepreneurship education will equip the students with the skills with which to not only be self-reliant, but to become wealth creators. The intervention level of entrepreneurship education has been at tertiary institutions and universities. This paper argues that attitudes and values are acquired at formative stage in life. Based on literature review of the models that have been used and yielded positive results, this paper proposes an innovative approach to the teaching of entrepreneurship education that is inclusive of pre-school, primary, secondary, tertiary and university levels. This paper explores the “Mully Model of Applied Entrepreneurship Teaching” as a case study, using interviews, surveys and reviewing relevant MCF data. The organization’s success factors within the Kenyan context are discussed.
The paper also recommended that educational programs at all levels of education should be made relevant to provide the youth the needed entrepreneurial skills. Further, it recommends that experiential learning methodologies be emphasized in the delivery of entrepreneurship education.
The link between universities and the industry has been of concern both locally as well as globally for a long time, for the obvious reason that it is perceived to enhance organizational performance. The gap between universities and the industry has been widening in developing countries leading to lost opportunities for joint research, product development and job creation. Marketing and entrepreneurship could play a pivotal role in reversing the weakened linkages by building mutual relationship and strengthening bonds between universities and industry. This study sought to examine the role of marketing and entrepreneurship as important tools for enhancing the university industry linkages. The study sought to determine the aspects of marketing and entrepreneurship that have the highest influence on enhancing the university industry linkages. It considered the nexus of entrepreneurship and marketing exemplified by the attributes of innovativeness, creativity, risk taking; proactive orientation and value creation as crucial for creating, nurturing and developing sustained linkages between universities and industry. The study targeted 150 small and medium sized enterprises in Nairobi City County, out of which 143 responded, giving a response rate of 95 %. Data was collected using structured questionnaire administered to managers of small and medium sized enterprises engaged in manufacturing, retail, banking and hospitals. Survey data collected from small and medium enterprises will be analyzed through descriptive statistics including mean scores and standard deviation. We will test our hypothesis through regression analysis. The study found that marketing practices especially those focused on the product, promotion and distribution were key in enhancing University industry linkage. With regards to entrepreneurial orientation, risk taking, and creativity indicators were found to be more important than innovation in enhancing university-industry linkages.
This research was conducted to determine the relationship between entrepreneurship educations, venture intention on venture creation among entrepreneurial graduate in Kenya focusing on selected universities in Kenya. The study was grounded on the economic entrepreneurship theory, an attitude-based view on entrepreneurship education and resource-based theory. This research embraced a cross-sectional descriptive survey design. Study population was 2500 student taking entrepreneurship course in various universities of whom a sample of 345 students was chosen using purposive and simple random sampling technique. The study used both primary and secondary data. Statistical Package for Social Sciences (SPSS Version 21) was used to analyse quantitative date. The findings of the study revealed that entrepreneurial education had a noteworthy influence on venture creation (r= 0. 512, p = .001<0.05, t= 10.904) increase in entrepreneurial education would lead to significant increase in venture creation. The study revealed that entrepreneurial training has significance influence in venture creation among graduate as indicated by β1=-0.670, p=0.002<0.05, t= 10.304. Study established that increase in entrepreneurial orientation would lead to increase in venture creation among graduates by a factor of 0.519 with P value of 0.002 (r =0.519, P=0.03< 0.05). The research conclusion was that entrepreneurial knowledge acquisition, entrepreneurial training and entrepreneurial orientation combined have important and positive relationship with venture creation among the graduates.
Small, Medium and Micro Enterprises (SMMEs) are widely recognised as playing a pivotal role in economic development and job creation. This is particularly so in Africa, where SMMEs are responsible for 80% of all formal jobs. While this is recognised by various African continental and national developments plans, the nefarious practice of late payment, by especially governments, not only stunt the growth of SMMEs, but often-time leads to business failure. This article investigates the impact of late payment, with a specific focus on South Africa and touches on international good practice that may be employed to address this phenomenon.
For years, the common logic that underpinned entrepreneurship was to find a niche within in a market/sector and then solidify business practice to achieve success in the market segment. The dawn of technologically-based disruptive enterprises, such as Uber and Air B&B, coupled with the nearing Fourth Industrial revolution seriously call into question the conventional business logic. In this article, the projected impact of these forces on African entrepreneurs is explored. We look at the role of government, business and education systems to prepare for the impact of the Fourth Industrial revolution. Specific focus is placed on the need for entrepreneurial skills and training to prepare for the impact of the Fourth Industrial revolution. We also explore the importance of innovation, both in terms of products and processes to mitigate against the impact of these forces.
The main objective of this chapter is to give insights into how H-BRS as a German University of Applied Sciences supports small and medium-sized enterprises (SMEs) in exploring African markets. The university achieves this objective by engaging its Bachelor and Master level students in applied market research. Students engage in this research as part of their final thesis writing. This chapter lays out a process for successful marketing research projects for German SMEs in nine steps.
Due to regionalization and global competition, many companies have turned their attention to other markets outside the domestic ones in anticipation of securing profitable market(s) for their products. Cormart (Nigeria) Limited is one of such companies, seeking to expand beyond its domestic borders. Cormart is a Nigerian trading company specializing in Industrial Raw Materials and Chemicals. It represents the business interests of top Multinational Companies that wish to do business in Nigeria. In line with its expansion strategy, Cormart seeks to introduce its newly developed spray starch product (RENEW) into the Ghanaian market.
This case study is based on Azuri Health Ltd, a small company in Kenya that specializes mainly in the manufacture of dried fruit and flours. The company was started in 2010 and currently has 15 employees. It buys fruits, especially mangoes from farmers, processes them and markets them in- and outside of Kenya as dried fruits. This value addition enhances the shelf life of the products which would otherwise spoil within a few days after ripening.
Internships and professional experience are becoming more and more important requisites for students and graduates and are almost taken for granted by many HR officials. In opposition to this, many newly created Bachelor and Master programmes make it difficult for students to integrate internships into their studies without having to add another semester and thereby "losing" valuable time. This becomes all the more relevant with private universities or universities generally that charge considerable tuition fees.
While Anglo-Saxon HEIs focus on a strong educational background and personal development of students, the German system, in particular Universities of Applied Sciences, emphasize employability through the transfer of job-related professional and soft skills. In this context, learning by practical application of skills has become an important instrument. Concepts for linking theory and application include research-based learning, practical internships or service learning – methods, which also maintain high standards of academic education.
Introduction
(2018)
This handbook describes the processes and success factors of marketoriented university services to the non-academic world, and the processes to integrate these services into teaching. It aims to highlight benchmark examples from Africa and Germany in order to outline motivational factors, influencing aspects, as well as drivers and barriers to applied university services in developing countries.
This Handbook of Applied Marketing and Personnel Services is part of the project "German-African University Partnership Platform for the Development of Entrepreneurship and SMEs", financed by the German Federal Ministry of Economic Cooperation and Development (BMZ) and the German Academic Exchange Service (DAAD), and jointly conducted by Bonn-Rhein-Sieg University of Applied Sciences, University of Cape Coast in Ghana and University of Nairobi in Kenya.
To support complex business processes, information systems are required. Furthermore, to use these information systems efficiently, new processoriented organisational structures have to be implemented. This paper explores the tasks of a Chief Process Officer (CPO) and a Chief Information Officer (CIO) who both are responsible for realizing these objectives. First a short overview of Business Process Management as a fundamental part of Corporate Management is given. Second this paper discusses different roles which impact the concept of an integrated process management. Third different aspects of both the CIO and CPO role are described.
Investition und Finanzierung
(2007)
Materielle Prüfung
(2007)
Wirtschaftsgut
(2007)
Konzernarten
(2007)