650 Management und unterstützende Tätigkeiten
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Innovation has been touted to be the central catalyst of entrepreneurship. This view has dominated research in start-ups as well as small and medium enterprises. Therefore, the relationship between innovation and firm performance has been a subject of interest to many researchers and policy makers. Through a longitudinal approach, this study investigated the influence of product innovation on the performance of Haco Tiger Brands, a medium sized fast-moving consumer goods (FMCG) company in Kenya’s East Africa market. The study looked at the product innovation activities within the company for a period of 7 years for a total of 35 products across the five major brand categories of the company. Using a secondary data capture form, data on sales revenues for both the company and innovated products for the past 7 years was obtained. Data on the innovated products launch time and type of innovation was also obtained. Using time series and linear regression analysis, the results indicate that the total company sales revenues less innovation grew at a slower rate of 50% as compared to growth when product innovation sales revenues were included in the total company sales revenues accounting for a faster sales growth rate of 76%. The influence of product innovation on performance was statistically significant (p<0.05) accounting for 92.19% variation in performance. These findings provide irrefutable empirical basis that product innovations have significant revenue growth rates, hence the need for managers of medium sized companies to invest in research and development to sustain product innovation and spur growth. The results sit well within theory and other empirical studies with additional contribution to methodology. Based on the study limitations, further areas for research have been suggested.
Namibia’s hunting industry is increasingly threatened by animal rightists and opponent groups whose adversarial mindset is mostly based on emotion orientated information. The fatal consequences if closing hunting tourism in a country like Namibia are expounded in this study by critically investigating the input of well-regulated hunting tourism towards conservation in Namibia. Different factors have to be taken into consideration, regarding the country’s attributes that differ significantly from other countries and their methods to achieve successful conservation management strategies. By conducting an in-depth interview with Mr. Volker Grellmann and by obtaining secondary data from local authorities and organizations, the current research investigates how well-regulated hunting tourism in Namibia is an important part of biodiversity conservation. The results outline that hunting tourism is crucial for the value of wildlife and yields for wildlife to have a greater benefit than livestock and crop farming in Namibia. Likewise, the country takes care of their valuable natural recourse. As a result, natural habitats are induced, and subsequently a steeply growing number of wildlife was recorded over the last 50 years in Namibia. Among others hunting tourism favors the development of rural areas and yields incentives to fight poaching and the illegal trade of wild animal products.
This paper stresses the importance of entrepreneurship education towards enhancing sustainable development in Kenya. The problems facing the country ranging from high rate of poverty, youth and graduate unemployment; overdependence on foreign goods and technology.
This paper therefore argues that entrepreneurship education will equip the students with the skills with which to not only be self-reliant, but to become wealth creators. The intervention level of entrepreneurship education has been at tertiary institutions and universities. This paper argues that attitudes and values are acquired at formative stage in life. Based on literature review of the models that have been used and yielded positive results, this paper proposes an innovative approach to the teaching of entrepreneurship education that is inclusive of pre-school, primary, secondary, tertiary and university levels. This paper explores the “Mully Model of Applied Entrepreneurship Teaching” as a case study, using interviews, surveys and reviewing relevant MCF data. The organization’s success factors within the Kenyan context are discussed.
The paper also recommended that educational programs at all levels of education should be made relevant to provide the youth the needed entrepreneurial skills. Further, it recommends that experiential learning methodologies be emphasized in the delivery of entrepreneurship education.
The link between universities and the industry has been of concern both locally as well as globally for a long time, for the obvious reason that it is perceived to enhance organizational performance. The gap between universities and the industry has been widening in developing countries leading to lost opportunities for joint research, product development and job creation. Marketing and entrepreneurship could play a pivotal role in reversing the weakened linkages by building mutual relationship and strengthening bonds between universities and industry. This study sought to examine the role of marketing and entrepreneurship as important tools for enhancing the university industry linkages. The study sought to determine the aspects of marketing and entrepreneurship that have the highest influence on enhancing the university industry linkages. It considered the nexus of entrepreneurship and marketing exemplified by the attributes of innovativeness, creativity, risk taking; proactive orientation and value creation as crucial for creating, nurturing and developing sustained linkages between universities and industry. The study targeted 150 small and medium sized enterprises in Nairobi City County, out of which 143 responded, giving a response rate of 95 %. Data was collected using structured questionnaire administered to managers of small and medium sized enterprises engaged in manufacturing, retail, banking and hospitals. Survey data collected from small and medium enterprises will be analyzed through descriptive statistics including mean scores and standard deviation. We will test our hypothesis through regression analysis. The study found that marketing practices especially those focused on the product, promotion and distribution were key in enhancing University industry linkage. With regards to entrepreneurial orientation, risk taking, and creativity indicators were found to be more important than innovation in enhancing university-industry linkages.
This research was conducted to determine the relationship between entrepreneurship educations, venture intention on venture creation among entrepreneurial graduate in Kenya focusing on selected universities in Kenya. The study was grounded on the economic entrepreneurship theory, an attitude-based view on entrepreneurship education and resource-based theory. This research embraced a cross-sectional descriptive survey design. Study population was 2500 student taking entrepreneurship course in various universities of whom a sample of 345 students was chosen using purposive and simple random sampling technique. The study used both primary and secondary data. Statistical Package for Social Sciences (SPSS Version 21) was used to analyse quantitative date. The findings of the study revealed that entrepreneurial education had a noteworthy influence on venture creation (r= 0. 512, p = .001<0.05, t= 10.904) increase in entrepreneurial education would lead to significant increase in venture creation. The study revealed that entrepreneurial training has significance influence in venture creation among graduate as indicated by β1=-0.670, p=0.002<0.05, t= 10.304. Study established that increase in entrepreneurial orientation would lead to increase in venture creation among graduates by a factor of 0.519 with P value of 0.002 (r =0.519, P=0.03< 0.05). The research conclusion was that entrepreneurial knowledge acquisition, entrepreneurial training and entrepreneurial orientation combined have important and positive relationship with venture creation among the graduates.
Small, Medium and Micro Enterprises (SMMEs) are widely recognised as playing a pivotal role in economic development and job creation. This is particularly so in Africa, where SMMEs are responsible for 80% of all formal jobs. While this is recognised by various African continental and national developments plans, the nefarious practice of late payment, by especially governments, not only stunt the growth of SMMEs, but often-time leads to business failure. This article investigates the impact of late payment, with a specific focus on South Africa and touches on international good practice that may be employed to address this phenomenon.
For years, the common logic that underpinned entrepreneurship was to find a niche within in a market/sector and then solidify business practice to achieve success in the market segment. The dawn of technologically-based disruptive enterprises, such as Uber and Air B&B, coupled with the nearing Fourth Industrial revolution seriously call into question the conventional business logic. In this article, the projected impact of these forces on African entrepreneurs is explored. We look at the role of government, business and education systems to prepare for the impact of the Fourth Industrial revolution. Specific focus is placed on the need for entrepreneurial skills and training to prepare for the impact of the Fourth Industrial revolution. We also explore the importance of innovation, both in terms of products and processes to mitigate against the impact of these forces.
The main objective of this chapter is to give insights into how H-BRS as a German University of Applied Sciences supports small and medium-sized enterprises (SMEs) in exploring African markets. The university achieves this objective by engaging its Bachelor and Master level students in applied market research. Students engage in this research as part of their final thesis writing. This chapter lays out a process for successful marketing research projects for German SMEs in nine steps.
Due to regionalization and global competition, many companies have turned their attention to other markets outside the domestic ones in anticipation of securing profitable market(s) for their products. Cormart (Nigeria) Limited is one of such companies, seeking to expand beyond its domestic borders. Cormart is a Nigerian trading company specializing in Industrial Raw Materials and Chemicals. It represents the business interests of top Multinational Companies that wish to do business in Nigeria. In line with its expansion strategy, Cormart seeks to introduce its newly developed spray starch product (RENEW) into the Ghanaian market.
This case study is based on Azuri Health Ltd, a small company in Kenya that specializes mainly in the manufacture of dried fruit and flours. The company was started in 2010 and currently has 15 employees. It buys fruits, especially mangoes from farmers, processes them and markets them in- and outside of Kenya as dried fruits. This value addition enhances the shelf life of the products which would otherwise spoil within a few days after ripening.
Internships and professional experience are becoming more and more important requisites for students and graduates and are almost taken for granted by many HR officials. In opposition to this, many newly created Bachelor and Master programmes make it difficult for students to integrate internships into their studies without having to add another semester and thereby "losing" valuable time. This becomes all the more relevant with private universities or universities generally that charge considerable tuition fees.
While Anglo-Saxon HEIs focus on a strong educational background and personal development of students, the German system, in particular Universities of Applied Sciences, emphasize employability through the transfer of job-related professional and soft skills. In this context, learning by practical application of skills has become an important instrument. Concepts for linking theory and application include research-based learning, practical internships or service learning – methods, which also maintain high standards of academic education.
Introduction
(2018)
This handbook describes the processes and success factors of marketoriented university services to the non-academic world, and the processes to integrate these services into teaching. It aims to highlight benchmark examples from Africa and Germany in order to outline motivational factors, influencing aspects, as well as drivers and barriers to applied university services in developing countries.
This Handbook of Applied Marketing and Personnel Services is part of the project "German-African University Partnership Platform for the Development of Entrepreneurship and SMEs", financed by the German Federal Ministry of Economic Cooperation and Development (BMZ) and the German Academic Exchange Service (DAAD), and jointly conducted by Bonn-Rhein-Sieg University of Applied Sciences, University of Cape Coast in Ghana and University of Nairobi in Kenya.
To support complex business processes, information systems are required. Furthermore, to use these information systems efficiently, new processoriented organisational structures have to be implemented. This paper explores the tasks of a Chief Process Officer (CPO) and a Chief Information Officer (CIO) who both are responsible for realizing these objectives. First a short overview of Business Process Management as a fundamental part of Corporate Management is given. Second this paper discusses different roles which impact the concept of an integrated process management. Third different aspects of both the CIO and CPO role are described.
Investition und Finanzierung
(2007)
Materielle Prüfung
(2007)
Wirtschaftsgut
(2007)
Konzernarten
(2007)