Customer-centric offer design: Meeting expectations for a wine bar and shop and the relevance of hybrid offering components
Document Type: | Article |
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Language: | English |
Author: | Marc Dressler, Ivan Paunovic |
Parent Title (English): | International Journal of Wine Business Research |
Volume: | 31 |
Issue: | 1 |
Number of pages: | 19 |
First Page: | 109 |
Last Page: | 127 |
ISSN: | 1751-1062 |
DOI: | https://doi.org/10.1108/IJWBR-07-2018-0036 |
Publisher: | Emerald Publishing |
Date of first publication: | 2019/02/26 |
Keyword: | Hospitality and wine; Hybrid offering; Offer design; Strategy; Survey research; principal component analysis |
Dewey Decimal Classification (DDC): | 3 Sozialwissenschaften / 33 Wirtschaft / 330 Wirtschaft |
Entry in this database: | 2023/02/27 |