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Softwarenutzung im Umbruch: Von der Software-Lizenz zum Cloudbasierten Business Process Outsourcing
(2018)
Open Innovation
(2018)
Digitalisierung für kleinere und mittlere Unternehmen (KMU): Anforderungen an das IT-Management
(2018)
The main objective of this chapter is to give insights into how H-BRS as a German University of Applied Sciences supports small and medium-sized enterprises (SMEs) in exploring African markets. The university achieves this objective by engaging its Bachelor and Master level students in applied market research. Students engage in this research as part of their final thesis writing. This chapter lays out a process for successful marketing research projects for German SMEs in nine steps.
Due to regionalization and global competition, many companies have turned their attention to other markets outside the domestic ones in anticipation of securing profitable market(s) for their products. Cormart (Nigeria) Limited is one of such companies, seeking to expand beyond its domestic borders. Cormart is a Nigerian trading company specializing in Industrial Raw Materials and Chemicals. It represents the business interests of top Multinational Companies that wish to do business in Nigeria. In line with its expansion strategy, Cormart seeks to introduce its newly developed spray starch product (RENEW) into the Ghanaian market.
While Anglo-Saxon HEIs focus on a strong educational background and personal development of students, the German system, in particular Universities of Applied Sciences, emphasize employability through the transfer of job-related professional and soft skills. In this context, learning by practical application of skills has become an important instrument. Concepts for linking theory and application include research-based learning, practical internships or service learning – methods, which also maintain high standards of academic education.
This case study is based on Azuri Health Ltd, a small company in Kenya that specializes mainly in the manufacture of dried fruit and flours. The company was started in 2010 and currently has 15 employees. It buys fruits, especially mangoes from farmers, processes them and markets them in- and outside of Kenya as dried fruits. This value addition enhances the shelf life of the products which would otherwise spoil within a few days after ripening.
Introduction
(2018)
This handbook describes the processes and success factors of marketoriented university services to the non-academic world, and the processes to integrate these services into teaching. It aims to highlight benchmark examples from Africa and Germany in order to outline motivational factors, influencing aspects, as well as drivers and barriers to applied university services in developing countries.
Internships and professional experience are becoming more and more important requisites for students and graduates and are almost taken for granted by many HR officials. In opposition to this, many newly created Bachelor and Master programmes make it difficult for students to integrate internships into their studies without having to add another semester and thereby "losing" valuable time. This becomes all the more relevant with private universities or universities generally that charge considerable tuition fees.
Project Overview
(2018)
The project "German-African University Partnership Platform for the Development of Entrepreneurs and Small/Medium Enterprises" started in 2015 within the framework of the program "University-Business-Partnerships between Higher Education Institutions and Business Partners in Germany and in Developing Countries", funded by the German Ministry of Economic Cooperation and Development (BMZ), and the German Academic Exchange Service (DAAD). It is carried out by Hochschule Bonn-Rhein-Sieg, University of Applied Sciences in Germany (H-BRS), the University of Cape Coast (UCC) in Ghana, and the University of Nairobi (UoN) in Kenya.
20 Jahre Hochschul- und Kreisbibliothek Bonn-Rhein-Sieg: Eine ungewöhnliche Erfolgsgeschichte
(2018)
Als am 28. September 1998 Oberkreisdirektor Frithjof Kühn (der spätere Landrat) und Kreisdirektorin Monika Lohr für den Rhein-Sieg-Kreis sowie Gründungsrektor Prof. Dr. Hubert Severin und Kanzler Hans Stender für die Fachhochschule Rhein-Sieg (heute Hochschule Bonn-Rhein-Sieg) einen Kooperationsvertrag unterschrieben, taten sie etwas sehr Ungewöhnliches: Die wissenschaftliche Bibliothek der Fachhochschule und die öffentliche Bibliothek des Rhein-Sieg-Kreises sollten organisatorisch und räumlich zusammengelegt werden.