428 Gebrauch des Standard-Englisch
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This paper examines how students learn to collaborate in English by participating in an intercultural project that focuses on teaching students to work together on a digital writing project using various online tools, and participated in this digital collaboration project. Mixed groups of students, two French and two German, used several synchronous and asynchronous tools to communicate with their counterparts (Facebook, WordPress blog, WIMS e-learning platform, email, videoconferencing). Students had to produce an article together, comparing French and German attitudes about a topic they negotiated freely in their groups. Before publishing their post, students were expected to peer-review the article written by their group. Once published, the stage consisted of voting for the best posts on the e-learning platform, WIMS. A videoconference was also organized to create cohesion between the participants. The result of the student evaluations, together with the administrative, technical vastly differing university setups is presented.
As competition for tourists becomes more global, understanding and accommodating the needs of international tourists, with their different cultural backgrounds, has become increasingly important. This study highlights the variations in tourist industry service--particularly as they relate to different cultures. Specifically, service failures experienced by Japanese and German tourists in the U.S. were categorized using the Critical Incident Technique (CIT). The results were compared with earlier studies of service failures experienced by American consumers in the tourist industry. The sample consists of 128 Japanese and 94 “Germanic” (German, Austrian, Swiss-German) respondents. The Japanese and German sample rated “Inappropriate employee behavior” most significant category of service failure. More than half of these respondents said that, because of the failure, they would avoid the offending U.S. business. This is a much stronger response than an American sample had reported in an earlier study. The implications for managers and researchers are discussed.