650 Management und unterstützende Tätigkeiten
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This study addresses the underrepresentation of women and the so-far neglected process perspective in empirical entrepreneurial research. It aims to identify the personality traits that differentiate successful female entrepreneurs from their less successful peers and to determine which traits are crucial for pre-launch, launch, and post-launch success. Independent t-tests on 305 female entrepreneurs (and 476 male entrepreneurs) from the DACH region highlight the role of self-efficacy, proactivity, locus of control, and need for achievement for female entrepreneurs. Multiple regression analyses further reveal the importance of self-efficacy for every phase of women’s entrepreneurial journey. While the need for autonomy was critical during pre-launch and launch, locus of control significantly predicted female entrepreneurial success in the pre-launch and post-launch phases. Contrary to previous research, risk-taking was not a crucial trait for female entrepreneurs when compared to their male counterparts, while both showed similar levels of need for autonomy, proactivity, need for achievement, perseverance, self-control, and locus of control. The study offers valuable insights into successful entrepreneurship and highlights the need for female- and phase-specific support programs to enhance self-efficacy among female entrepreneurs.
„Ich kann jetzt nicht krank werden – ich muss arbeiten“. Diesen Satz hat wohl jeder schon einmal gehört oder sogar selbst gesagt. Dahinter steckt das Phänomen des Präsentismus. Präsentismus wird ganz allgemein bezeichnet als behaviour of working in the state of illhealth (Ruhle et al. 2020). Der Begriff entstand in Anlehnung an sein Gegenteil, den Absentismus, welcher das Fernbleiben von der Arbeit beschreibt (Hägerbäumer 2017). Die negativen langfristigen gesundheitlichen und arbeitsbezogenen Auswirkungen des Verhaltens, trotz Krankheit zu arbeiten, sind in der Literatur gut belegt (z.B. Gustafsson/Marklund 2011). Vor allem im Home-Office, welches während der Corona-Pandemie häufig genutzt wurde und nach der Corona-Pandemie in vielen Bereichen Normalität wurde, tritt Präsentismus aufgrund der geringeren Barrieren (z.B. keine Ansteckungsgefahr, kein Pendeln) noch verstärkter auf (Steidelmüller et al. 2020). Auch bei Studierenden, die im Rahmen von Online-Lehre öfter von zu Hause aus lernen, ist davon auszugehen, dass dies den Präsentismus begünstigt. Eine Auseinandersetzung mit dem Thema ist also von großer Relevanz. Es fehlt eine strukturierte Zusammenstellung geeigneter Gegenmaßnahmen, die zur Reduzierung von Präsentismus angewendet werden können. Darüber hinaus wurde vor allem Präsentismus mit dem Schwerpunkt Hochschule und damit den Zielgruppen Hochschulmitarbeitende und Studierende bisher kaum untersucht. Diese Forschungslücke soll der vorliegende Beitrag schließen und Präsentismus an Hochschulen beschreiben sowie mithilfe eines Literaturreviews mögliche Maßnahmenbereiche aufzeigen.
The purpose of this study is to extend previous research on brand innovation by uncovering the process of family winery branding in relation to the new product launch in the VUCA market on the case of three Serbian wineries. The study deploys qualitative oriented and empirical approach in presenting a multi-case study. Three semi-structured telephone interviews were conducted with owners and/or managers in these three wineries. The results demonstrate that all three family wineries are offering high-end product for the domestic market with smaller one still experimenting with strategic direction of innovating for high-end market while the two larger ones putting focus either on autochthonous grape varieties with eye-cathicng labels or authentic brand identity with strong storytelling. Another important aspect identified is the frugal nature of product launch in the family wineries due to limited resources. The paper presents is among only few studies on new product development in wine business literature.
Citizen participation is deemed to be crucial for sustainability and resilience planning. However, generational equity has been missing from recent academic discussions regarding sustainability and resilience. Therefore, the purpose of this paper is to reintroduce the topic of the existence or absence of an intergenerational consensus on the example of a rural community and its perceived brand image attributes and development priorities. The research is based on primary data collected through an online survey, with a sample size of N = 808 respondents in Neunkirchen-Seelscheid, Germany. The data were analyzed using the Kruskal–Wallis test for the presence and/or absence of consensus among the five generations regarding brand image attributes and development priorities. The findings point to divergence between what the median values indicate as the most relevant brand image attributes and development priorities among the citizens and the areas where the Kruskal–Wallis test shows that an intergenerational consensus either does or does not exist. The results imply the need for new concepts and applied approaches to citizen participation for sustainability and resilience, where intergenerational dialogue and equity-building take center stage. In addition to the importance of the theory of citizen participation for sustainability and resilience, our results provide ample evidence for how sustainability and resilience planning documents could potentially benefit from deploying the concept of intergenerational equity. The present research provides sustainability and political science with new conceptual and methodological approaches for taking intergenerational equity into account in regional planning processes in rural and other areas.
Geschäftsprozess-Management
(2023)