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Dewey Decimal Classification (DDC)
6 Technik, Medizin, angewandte Wissenschaften
65 Management, Öffentlichkeitsarbeit
659 Werbung, Öffentlichkeitsarbeit
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Marketing as a Core Element of Internationalisation
(2010)
Bode, Jürgen
Operational Planning of International Marketing Communication
(2009)
Bode, Jürgen
Social Networks in the International Marketing of German Universities
(2011)
Bode, Jürgen
The 'life of an issue' and approaches to its control
(2000)
Femers, Susanne
;
Klewes, Joachim
;
Lintemeier, Klaus
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