An Exploratory study of niche market potential of German tree-planting ecotourists to Kenya
- Climate change is having drastic effects on various areas of the planet, including extreme impacts on weather and rainfall, in various Sub-Saharan East African countries (Hendrix, C. S., & Glaser, S. M. (2007). The willingness (and need) of a niche market to actively improve the damaged ecosystems in small ways is rising. Weaver and Lawton (2007, p 1170) maintain that ecotourism should satisfy three core criteria: "(1) attractions should be predominantly nature-based; (2) visitor interactions with those attractions should be focused on learning or education, and (3) experience and product management should follow principles and practices associated with ecological, socio-cultural and economic sustainability." In this study, the niche market of active German "tree-planters" is to be defined and the potential willingness to travel to, learn from and invest in the ecosystem through tree-planting, specifically in Kenya, is explored.
Document Type: | Conference Object |
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Language: | English |
Author: | David Rempel, Laura Wintersperger, Eva-Maria Schirner, Julia Haase |
Parent Title (English): | Munyoki, Bode (Eds.): Universities, Entrepreneurship and Enterprise Development in Africa - Conference Proceedings 2017. Nairobi, Kenya, 19. July 2017 |
First Page: | 216 |
Last Page: | 229 |
ISBN: | 978-3-96043-060-5 |
URN: | urn:nbn:de:hbz:1044-opus-34291 |
DOI: | https://doi.org/10.18418/978-3-96043-060-5_216 |
Publishing Institution: | Hochschule Bonn-Rhein-Sieg |
Date of first publication: | 2017/11/28 |
Dewey Decimal Classification (DDC): | 6 Technik, Medizin, angewandte Wissenschaften / 65 Management, Öffentlichkeitsarbeit / 650 Management und unterstützende Tätigkeiten |
Conference volumes: | Universities, Entrepreneurship and Enterprise Development in Africa / Universities, Entrepreneurship and Enterprise Development in Africa, Nairobi, Kenya, 19 July 2017 |
Entry in this database: | 2017/11/28 |
Licence (Multiple languages): | In Copyright (Urheberrechtsschutz) |