Open Access

"BWL kompakt für Dummies" bietet Ihnen eine verständliche Einführung in die Betriebswirtschaftslehre, egal ob Sie sie für die Aus- oder Weiterbildung brauchen oder sich einfach schlau machen wollen. Tobias Amely stellt Ihnen die wesentlichen Elemente und Grundbegriffe der Betriebswirtschaftslehre vor und zeigt die Bezüge zur Unternehmenspraxis auf: Materialwirtschaft, Leistungsbereitstellung und Produktion, Marketing, Investition und Finanzierung, Unternehmensorganisation und -führung, Rechnungswesen und Controlling. (Verlagsangaben)

This textbook introduces quantitative methods in operations management, based on operational research. Written for undergraduate and graduate students as well as practitioners, this book serves as a valuable compendium of essential tools for project planning, control, and strategic decision-making.

This study addresses the underrepresentation of women and the so-far neglected process perspective in empirical entrepreneurial research. It aims to identify the personality traits that differentiate successful female entrepreneurs from their less successful peers and to determine which traits are crucial for pre-launch, launch, and post-launch success. Independent t-tests on 305 female entrepreneurs (and 476 male entrepreneurs) from the DACH region highlight the role of self-efficacy, proactivity, locus of control, and need for achievement for female entrepreneurs. Multiple regression analyses further reveal the importance of self-efficacy for every phase of women’s entrepreneurial journey. While the need for autonomy was critical during pre-launch and launch, locus of control significantly predicted female entrepreneurial success in the pre-launch and post-launch phases. Contrary to previous research, risk-taking was not a crucial trait for female entrepreneurs when compared to their male counterparts, while both showed similar levels of need for autonomy, proactivity, need for achievement, perseverance, self-control, and locus of control. The study offers valuable insights into successful entrepreneurship and highlights the need for female- and phase-specific support programs to enhance self-efficacy among female entrepreneurs.

Hochschulen und Gemeinden sind einem zunehmenden und permanenten Veränderungs- sowie Finanzierungsdruck ausgesetzt. Zudem haben Kommunen einen hohen Bedarf an Know-how, Kreativität, Innovationen, Personal sowie an Fachwissen in bestimmten Bereichen. Hochschulen auf der anderen Seite verfügen durch ihre WissenschaftlerInnen und Studierenden genau über diese Ressourcen. Vor diesem Hintergrund ist im Rahmen des BMBF-finanzierten Projekts „Innovative Hochschule“ ein Transfer-Kooperationsprojekt („Kommunale Innovationspartnerschaften“) zwischen der Hochschule Bonn-Rhein- Sieg und der Kommune Neunkirchen-Seelscheid, ca. 30 km östlich der Bundesstadt Bonn gelegen, durchgeführt worden. Die im Rahmen dieses Reallabors gewonnenen Erkenntnisse wurden im Format eines Toolkits zusammengefasst. Dies kann als Handlungsleitfaden auch für andere Hochschul-Kommune-Kooperationen verwendet werden. Eine Hochschul-Kommune-Kooperation stellt dabei eine projektbasierte Zusammenarbeit zwischen einer oder mehreren Hochschulen mit der politischen Vertretung einer oder mehrerer Kommunen sowie deren lokaler Wirtschaft und/oder Zivilgesellschaft dar.

These proceedings are the outcome of the 10th annual joint conference on "Universities Entrepreneurship and Enterprise Development in Africa". These proceedings document the culmination of the 10th annual joint conference on "Universities, Entrepreneurship and Enterprise Development in Africa," which was held on the 8th and 9th of September 2022 at the Campus Sankt Augustin, Hochschule Bonn-Rhein-Sieg University of Applied Sciences. The conference was a collaboration between the University of Cape Coast, Ghana, and Hochschule Bonn-Rhein-Sieg University of Applied Sciences, Germany.

The paper investigates the nature of Kenya's entrepreneurship education ecosystem (EEE) through a comparative analysis of three entrepreneurship education programs and an examination of how the institutions foster a favourable entrepreneurial environment. This study looks at the entrepreneurship education ecosystem through the lens of universities, NGO's and private institutes in Kenya. A systemic analysis of EEE is provided by utilizing the Actiotope Model as a conceptual framework. The exploratory research adopts a pragmatic mixed-method methodological approach best suited to understand the research problem. The results reveal that entrepreneurship education at higher education institutions was primarily theoretical and relied on traditional forms of entrepreneurship education. Recurring rigid patterns show minimal personalization of content and learning styles within the University, with more personalization reported in the Mully Model of education and the more specialized entrepreneurship program of the Identity Projects. The adaptation of the Actiotope Model provided a new and unique approach to analyzing entrepreneurship ecosystems. The person-centred approach of the model provides valuable insights to learners and to entrepreneurship education institutions and researchers. Enhanced collaboration between the different entrepreneurial education stakeholders could be a more effective short to medium-term solution to addressing the gaps in entrepreneurial education at tertiary institutions. In the long term, the study recommends adopting practical-based and goal-oriented entrepreneurship teaching models.

Mobile technologies have evolved into the means of gaining access to information for learning. Its application in higher education is still a novel concept, particularly in underdeveloped countries. This study is aimed at exploring the views of doctoral students regarding their learning experiences with mobile technologies. Student focus group interviews of 24 doctoral students from 3 different academic institutions were interviewed. The participants’ responses were recorded, transcribed, and analyzed to make conclusions. According to the findings of this study, mobile devices play an important part in the learning experiences of doctoral students. The participating students engaged in collaborative learning using mobile technologies. Given the benefits of adopting mobile technologies for learning activities, academic institutions should focus on teaching faculty members to use this to involve students in their learning process. The implications of this study call for the continued advancement of mobile technologies to facilitate effective learning experience for the multitude of mobile learners in developing countries. Another implication is that academic institutions with collaboration with libraries should see the need to develop user friendly mobile app that is linked to the library management system. Such an application would allow the students to optimally use their smartphones and tablets to search the library’s resources from their mobile devices. Training should be offered to the teaching faculty members to come to terms with the benefits of mobile technologies for learning activities.

Rapid and sustained innovation in developed markets triggers the generation of innovative start-ups, some with disruptive innovations. However, when their offering faces a saturated market with satisfactory and widely available established traditional solutions, many innovative start-ups from these markets may fail. The literature on some start-ups that successfully brought their innovation to emerging markets shows how using leapfrogging traditional solutions to innovative solutions can offer survival and growth opportunities to these start-ups. However, a wide exploitation of leapfrogging processes in emerging markets for survival or business growth of innovative start-ups from developed markets is not yet theorized. To contribute to closing this gap, we propose a conceptual framework to assess the readiness of an emerging market to leapfrog to innovative solutions. The design of the conceptual framework uses a scenario-planning like approach with two key factors, namely Context Readiness and Value Network Integration. To test and refine the proposed framework and show its relevance for coming to an informed expansion decision making, we used PAR (Participatory Action Research). For the illustration of the application of the proposed conceptual framework, the case of telehealth in Morocco is used.

As a developing economy, Rwanda has been exploring transitioning to being a technologically driven and sustainable economy. Moreover, research on economic growth have focused on the need to improve human capacity potential within increasing demands of climate change activists but there remains a theoretic and practical lacuna in including renewable energy resources in economic growth and expansion of electricity access. Therefore, it is necessary to study the impact of competent skill acquisition and graduate employment market on the interaction mix between economic growth and the expansion of energy access in Rwanda, particularly finding out the problems advancing the non-inclusiveness of engineering graduates, which result to high rate of unemployment and diversions, especially for the graduates specializing in energy fields. As a result, the following open questions were raised with variations 1; how did employees penetrate energy-sector labour market opportunity in Rwanda? 2; what influenced employee’s decision in pursuing a career in Rwanda’s labour market, 3; what were the specific employee competent skills that enabled smooth transition in energy-sector employment after graduation and the ones required to maintain their current positions? 4; what specific competent skills are required for inclusivity of today's engineering graduates in energy sector employment market? The study is qualitative and it uses the exploratory research design. It is based on the growth pole theory employing snowball/chain purposeful sampling technique, whereby key informants in Rwanda energy sector were located. Data was specifically collected from these primary sources through semi-structured interviews and documentary method. Interview data and text from documents were inductively analysed. The study generally recommended institution or program for connecting learning institutions, industry and employment market in the distributed and renewable energy resources to promote competent skills acquisition, competition and improve graduates’ inclusiveness in the expansion of electricity access, thereby leading to economic growth in Rwanda.

Channels of distribution are important factors in the connection between goods and services produced for the final consumer and, therefore, determine the effectiveness with which they are delivered and ultimately availed to the final consumers. Globally, studies show that channels of distribution and sales play an essential role in building bonds between manufacturers, retailers, wholesalers and their consumers. The main purpose of this study is to examine the influence of distribution channels and networks on customer choice of fast-moving consumer goods (FCMG) in the Upper East Region of Ghana. The study adopted a quantitative approach and questionnaires were used to collect primary data from 110 customers of Unilever Ghana Limited in the Upper East Region of Ghana. The findings reveal that product-related factors, such as the price of products, perishability of products, size and weight of products, promote the effective distribution of Unilever goods and services, whilst consumer-related factors, such as the number of customers and increased consumer base, promote effective distribution channels. The study also established a positive influence of factors, such as incentives, receiving feedback and sales performance, on customer choice of fast-moving consumer goods (FMCG). Managers and producers in the FMCGs industry should implement reward and incentive programmes and policies to boost the sale and distribution of fast-moving consumer goods and services in the retail industry in Ghana.

The dawn of the 21st Century has witnessed a tremendous increase in trade pacts among nations, resulting in renewed hopes for sustainable enterprise development in emerging economies worldwide. Ghana and other sub- Saharan African (SSA) countries have signed onto several North-South and South-South free trade agreements with the hope of strengthening their presence in the international trade arena, and to promote economic growth in SSA. For over two decades, however, very little has changed, and many have dashed their high hopes as enterprises continue to struggle in SSA. Not even the African Continental Free Trade Agreement (AfCFTA) could renew the hopes of sceptics. Several studies opined that enterprises in SSA could improve their domestic and international competitiveness by establishing mutually beneficial partnerships with their counterparts from the Global North and South. This study delved into the issues that affect North-South and South-South business collaborations and recommends key success factors that could help promote mutually beneficial cross-border business partnerships. The research includes both literature and empirical information on the key success factors of business partnerships between African enterprises as well as between African enterprises and firms from the Global North. We approached the study qualitatively using a phenomenological research design. Research participants included important stakeholders in Africa and Europe's international trade and sustainable enterprise development ecosystem. The study identified several challenges with the current business collaborations and recommended new ways of making such partnerships more beneficial.

Während sich die unternehmerische Arbeitswelt immer mehr in Richtung Agilität verschiebt, verharrt das IT-Controlling noch in alten, klassischen Strukturen. Diese Arbeit untersucht die Fragestellung, ob und inwieweit agile Ansätze im IT-Controlling eingesetzt werden können. Dieser Beitrag ist eine modifizierte Version des in der Zeitschrift „HMD Praxis der Wirtschaftsinformatik“ (https://link.springer.com/article/10.1365/s40702-022-00837-0) erschienenen Artikels „Agiles IT-Controlling“.