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Hochschulen und Gemeinden sind einem zunehmenden und permanenten Veränderungs- sowie Finanzierungsdruck ausgesetzt. Zudem haben Kommunen einen hohen Bedarf an Know-how, Kreativität, Innovationen, Personal sowie an Fachwissen in bestimmten Bereichen. Hochschulen auf der anderen Seite verfügen durch ihre WissenschaftlerInnen und Studierenden genau über diese Ressourcen. Vor diesem Hintergrund ist im Rahmen des BMBF-finanzierten Projekts „Innovative Hochschule“ ein Transfer-Kooperationsprojekt („Kommunale Innovationspartnerschaften“) zwischen der Hochschule Bonn-Rhein- Sieg und der Kommune Neunkirchen-Seelscheid, ca. 30 km östlich der Bundesstadt Bonn gelegen, durchgeführt worden. Die im Rahmen dieses Reallabors gewonnenen Erkenntnisse wurden im Format eines Toolkits zusammengefasst. Dies kann als Handlungsleitfaden auch für andere Hochschul-Kommune-Kooperationen verwendet werden. Eine Hochschul-Kommune-Kooperation stellt dabei eine projektbasierte Zusammenarbeit zwischen einer oder mehreren Hochschulen mit der politischen Vertretung einer oder mehrerer Kommunen sowie deren lokaler Wirtschaft und/oder Zivilgesellschaft dar.
Project Management
(2023)
Companies are increasingly developing into dynamic and project-oriented organizations. Globalization, innovations and organizational dynamics require more and more projects, and thus a more project-oriented corporate organization and management. As a rule, managers as well as employees already work parallel to their line function in projects or completely from project to project.
At the same time, cross-company and especially international value chains lead to the cooperation of cross-departamental and intercultural teams. For this, the specialists and executives need above all knowledge and experience in project management and the corresponding concepts as well as in the special form of cooperation, team development and communication. Because the most problems in project management are not caused by project goals and methods, but by the many different problem-solving behavior and attitudes, e.g. between engineers and business people, different departments or the different country cultures. The international IT project specialist Tom DeMarco puts it in a nutshell (in Peopleware - Productive Projects and Teams: The major problems of our work are not so much technological as socio-logical in nature. In terms of content here, in contrast to traditional professional textbooks, not only the technologies are priority, but also the social and intercultural aspects of project work.
The book is aimed equally at students of all disciplines with a focus on managerial and project-related work as well as practitioners and entrepreneurs in all private business sectors as well as in NGOs, public projects or PPPs as public-private partnership.
The purpose of this study is to extend previous research on brand innovation by uncovering the process of family winery branding in relation to the new product launch in the VUCA market on the case of three Serbian wineries. The study deploys qualitative oriented and empirical approach in presenting a multi-case study. Three semi-structured telephone interviews were conducted with owners and/or managers in these three wineries. The results demonstrate that all three family wineries are offering high-end product for the domestic market with smaller one still experimenting with strategic direction of innovating for high-end market while the two larger ones putting focus either on autochthonous grape varieties with eye-cathicng labels or authentic brand identity with strong storytelling. Another important aspect identified is the frugal nature of product launch in the family wineries due to limited resources. The paper presents is among only few studies on new product development in wine business literature.
Citizen participation is deemed to be crucial for sustainability and resilience planning. However, generational equity has been missing from recent academic discussions regarding sustainability and resilience. Therefore, the purpose of this paper is to reintroduce the topic of the existence or absence of an intergenerational consensus on the example of a rural community and its perceived brand image attributes and development priorities. The research is based on primary data collected through an online survey, with a sample size of N = 808 respondents in Neunkirchen-Seelscheid, Germany. The data were analyzed using the Kruskal–Wallis test for the presence and/or absence of consensus among the five generations regarding brand image attributes and development priorities. The findings point to divergence between what the median values indicate as the most relevant brand image attributes and development priorities among the citizens and the areas where the Kruskal–Wallis test shows that an intergenerational consensus either does or does not exist. The results imply the need for new concepts and applied approaches to citizen participation for sustainability and resilience, where intergenerational dialogue and equity-building take center stage. In addition to the importance of the theory of citizen participation for sustainability and resilience, our results provide ample evidence for how sustainability and resilience planning documents could potentially benefit from deploying the concept of intergenerational equity. The present research provides sustainability and political science with new conceptual and methodological approaches for taking intergenerational equity into account in regional planning processes in rural and other areas.
Comunity of NKS raw data
(2023)
Full data on citizen questionnaire, conducted in 2018. as an online survey, with the sample size of 808 respondents. In order to qualify for participation in the survey, the respondents needed to be citizens of the rural community Neunkirchen-Seelscheid with voting rights, meaning older than 16 years.