Fachbereich Wirtschaftswissenschaften
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The main objective of this chapter is to give insights into how H-BRS as a German University of Applied Sciences supports small and medium-sized enterprises (SMEs) in exploring African markets. The university achieves this objective by engaging its Bachelor and Master level students in applied market research. Students engage in this research as part of their final thesis writing. This chapter lays out a process for successful marketing research projects for German SMEs in nine steps.
Internships and professional experience are becoming more and more important requisites for students and graduates and are almost taken for granted by many HR officials. In opposition to this, many newly created Bachelor and Master programmes make it difficult for students to integrate internships into their studies without having to add another semester and thereby "losing" valuable time. This becomes all the more relevant with private universities or universities generally that charge considerable tuition fees.
Das kompakte Fachbuch gibt einen Überblick über die Möglichkeiten von „Big Data“ im Gesundheitswesen und beschreibt anhand von ausgewählten Szenarien mögliche Einsatzgebiete. Die Autoren erläutern zentrale Systemkomponenten und IT-Standards und thematisieren anhand wichtiger Daten des Gesundheitswesens die Notwendigkeit der Strukturierung und Modellierung von Daten. Das Buch gibt Hinweise wie Geschäftsprozesse im Gesundheitswesen dokumentiert, analysiert und verbessert werden können. Anwendungsszenarien, wie die Datenanalysen für Krankenhäuser, Labore, Versicherungen und die Pharmaindustrie, zeigen die praktische Relevanz des Themas. Aber auch rechtliche und ethische Aspekte werden inhaltlich angeschnitten. Ein Buch für Entscheider in der medizinischen Leitung und Verwaltung von Krankenhäusern, Fachleute sowie niedergelassene Ärzte und Apotheker, aber auch Personen in Ausbildung und Studium im Gesundheitswesen.
Project Overview
(2018)
The project "German-African University Partnership Platform for the Development of Entrepreneurs and Small/Medium Enterprises" started in 2015 within the framework of the program "University-Business-Partnerships between Higher Education Institutions and Business Partners in Germany and in Developing Countries", funded by the German Ministry of Economic Cooperation and Development (BMZ), and the German Academic Exchange Service (DAAD). It is carried out by Hochschule Bonn-Rhein-Sieg, University of Applied Sciences in Germany (H-BRS), the University of Cape Coast (UCC) in Ghana, and the University of Nairobi (UoN) in Kenya.
Through the “Act to Strengthen the Non-financial Reporting by Corporations in their Management and Group Management Reports” (Gesetz zur Stärkung der nichtfinanziellen Berichterstattung der Unternehmen in ihren Lage- und Konzernlageberichten) (CSR Directive Transposition Act, „CSR-RUG“) of 11 April 2017[1], the German Bundestag implemented Directive 2014/95/EU (“CSR Directive”)[2] into German law. Following the European impetus, the CSR-RUG enriches the traditional repertoire of forms of action under environmental law by a further instrument. Already the regulatory context gives an idea of its atypical nature: The centrepiece of the CSR-RUG is the amendment of and addition to the Third Book of the German Commercial Code (Handelsgesetzbuch, “HGB”), which deals with the “trading books” of undertakings, i.e., accounting and reporting requirements. Since the reporting year 2017, large capital market-oriented corporations must report extensively within the framework of their annual management reports on their activities and effects in certain areas of “Corporate Social Responsibility”. This also includes environmental matters. The transparency and publicity this entails is intended to generate positive stimuli for more responsible, sustained and not least of all environmentally friendly entrepreneurial action.
Following a brief presentation of the European legal bases and their implementation in Germany (I.), we will classify the provisions within the underlying concept of Corporate Social Responsibility (II.) and analyse and systemise the governance effects of non-financial reporting (III.). A few remarks on selected aspects of the chosen approach and its implementation (IV.) as well as an outlook summarising our conclusions (V.) will complete this article. By detailing the German approach to transposing the CSR Directive, this paper intends to provide an example of the challenges member state legislators face when complying with modern governance concepts such as Corporate Social Responsibility by way of non-financial reporting obligations.
[1] Federal Law Gazette, Part I 2017, 802 et seq.
[2] Directive 2014/95/EU of the European Parliament and of the Council 22 October 2014 amending Directive 2013/34/EU as regards disclosure of non-financial and diversity information by certain large undertakings and groups, OJ EU No. L 330, p. 1.
Digitisation has brought a major upheaval to the mobility sector, and in the future, self-driving cars will probably be one of the transport modes. This study extends transport and user acceptance research by analysing in greater depth how the new modes of autonomous private cars, autonomous carsharing and autonomous taxis fit into the existing traffic mix from today's perspective. It focuses on accounting for relative added value. For this purpose, user preference theory was used as a base for an online survey (n=172) on the relative added value of the new autonomous traffic modes. Results show that users see advantages in the autonomous modes for driving comfort and time utilization whereas, in comparison to conventional cars, in many other areas – especially in terms of driving pleasure and control – they see no advantages or even relative disadvantages. Compared to public transport, the autonomous modes offer added values in almost all characteristics. This analysis at the partwor th level provides a more detailed explanation for user acceptance of automated driving.
Shared Autonomous Vehicles: Potentials for a Sustainable Mobility and Risks of Unintended Effects
(2018)
Automated and connected cars could significantly reduce congestion and emissions through a more efficient flow of traffic and a reduction in the number of vehicles. An increase in demand for driving with autonomous vehicles is also conceivable due to higher comfort and improved quality of time using driverless cars. So far, empirical evidence supporting this hypothesis is missing. To analyze the influence of autonomous driving on mobility behavior and to uncover user preferences, which serve as an indicator for future travel mode choices, we conducted an online survey with a paired comparison of current and future travel modes with 302 German participants. The results do not confirm the hypothesis that ownership will become an outdated model in the future. Instead they suggest that private cars, whether traditional or fully automated, will remain the preferred travel mode. At the same time, carsharing will benefit from full automation more than private cars. However, findings indicate that the growth of carsharing will mainly be at the expense of public transport, showing that more effort should be placed in making public transportation more attractive if sustainable mobility is to be developed.
Vertrauen ist das Schmiermittel der Shareconomy. Einen zentralen Mechanismus hierfür stellen Crowd-basierte Reputationssysteme dar, bei denen Informationen und Bewertungen anderer Nutzer dazu dienen Vertrauen aufzubauen. Die Vernetzung zu teilender Gegenstände bietet hierbei neue Potentiale, um die Reputation eines Anbieters oder Nachfragers zu bewerten und einzuschätzen. In diesem Beitrag untersu-chen wir daher das Potential eines IoT-basierten Reputationssystems im Kontext von Peer-to-Peer Car-sharing, bei dem Informationen und Bewertungen mittels Sensorik während der Nutzung des Fahrzeugs erhoben und ausgewertet werden. Hierzu wurden zwei Fokusgruppen mit insgesamt 12 Personen durch-geführt. Die Ergebnisse deuten an, dass datenbasierte Reputationssysteme das Vertrauen nicht nur vor, sondern auch während der Vermietung und in der Nachkontrolle für Ver- und Entleiher steigern können. Jedoch sollten bei der Gestaltung solcher Systeme die Prinzipien der mehrseitigen Sicherheit wie Spar-samkeit, Verhältnismäßigkeit, Transparenz und Reziprozität beachtet werden.
Qualität als Erfolgsfaktor
(2018)