650 Management und unterstützende Tätigkeiten
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Zwischen Tradition und Digitalisierung – Unternehmenskulturen sozialer Organisationen im Wandel
(2018)
Ein Gesundheitssystem, das auf einem erreichten medizin-technischen Stand verharrt, sich nicht mehr weiterentwickelt und damit auch keinen Zugriff auf innovative Versorgungsansätze und -strukturen erlaubt, wird sicherlich rasch in öffentliche Kritik geraten. Versorgungs- und Therapieinnovationen sind stets willkommen, wenn sich höherer Nutzen und zumindest unveränderte Kosten zeigen. Die beiden Arbeiten dieses Bandes diskutieren die aktuellen Finanzierungsregeln für Krankenhäuser und regen mit einem Vorschlag für einen innovationsbezogenen Performance Measurement-Ansatz zu weiterer Forschung in diesem Feld an.
Digitales Unternehmen im Gesundheitswesen – Harmonisierung von Markt- und Technologieprioritäten
(2018)
The main objective of this chapter is to give insights into how H-BRS as a German University of Applied Sciences supports small and medium-sized enterprises (SMEs) in exploring African markets. The university achieves this objective by engaging its Bachelor and Master level students in applied market research. Students engage in this research as part of their final thesis writing. This chapter lays out a process for successful marketing research projects for German SMEs in nine steps.
Internships and professional experience are becoming more and more important requisites for students and graduates and are almost taken for granted by many HR officials. In opposition to this, many newly created Bachelor and Master programmes make it difficult for students to integrate internships into their studies without having to add another semester and thereby "losing" valuable time. This becomes all the more relevant with private universities or universities generally that charge considerable tuition fees.
While Anglo-Saxon HEIs focus on a strong educational background and personal development of students, the German system, in particular Universities of Applied Sciences, emphasize employability through the transfer of job-related professional and soft skills. In this context, learning by practical application of skills has become an important instrument. Concepts for linking theory and application include research-based learning, practical internships or service learning – methods, which also maintain high standards of academic education.
Introduction
(2018)
This handbook describes the processes and success factors of marketoriented university services to the non-academic world, and the processes to integrate these services into teaching. It aims to highlight benchmark examples from Africa and Germany in order to outline motivational factors, influencing aspects, as well as drivers and barriers to applied university services in developing countries.
This Handbook of Applied Marketing and Personnel Services is part of the project "German-African University Partnership Platform for the Development of Entrepreneurship and SMEs", financed by the German Federal Ministry of Economic Cooperation and Development (BMZ) and the German Academic Exchange Service (DAAD), and jointly conducted by Bonn-Rhein-Sieg University of Applied Sciences, University of Cape Coast in Ghana and University of Nairobi in Kenya.