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Taste is a complex phenomenon that depends on the individual experience and is a matter of collective negotiation and mediation. On the contrary, it is uncommon to include taste and its many facets in everyday design, particularly online shopping for fresh food products. To realize this unused potential, we conducted two Co-Design workshops. Based on the participants’ results in the workshops, we prototyped and evaluated a click-dummy smart-phone app to explore consumers’ needs for digital taste depiction. We found that emphasizing the natural qualities of food products, external reviews, and personalizing features lead to a reflection on the individual taste experience. The self-reflection through our design enables consumers to develop their taste competencies and thus strengthen their autonomy in decision-making. Ultimately, exploring taste as a social experience adds to a broader understanding of taste beyond a sensory phenomenon.
There has been a growing interest in taste research in the HCI and CSCW communities. However, the focus is more on stimulating the senses, while the socio-cultural aspects have received less attention. However, individual taste perception is mediated through social interaction and collective negotiation and is not only dependent on physical stimulation. Therefore, we study the digital mediation of taste by drawing on ethnographic research of four online wine tastings and one self-organized event. Hence, we investigated the materials, associated meanings, competences, procedures, and engagements that shaped the performative character of tasting practices. We illustrate how the tastings are built around the taste-making process and how online contexts differ in providing a more diverse and distributed environment. We then explore the implications of our findings for the further mediation of taste as a social and democratized phenomenon through online interaction.
Digitale Gestaltung
(2024)
Die digitale Gestaltung in der Verbraucherinformatik stellt den Menschen und seine Konsumpraktiken in den Gestaltungsmittelpunkt. Dieses Kapitel erläutert gängige Designansätze und -vorgehen in der Software-Artefaktgestaltung und diskutiert die nutzer:innenzentrierten Kriterien und Ziele, die durch die Gebrauchstauglichkeit (Usability) und das Nutzungserlebnis (UX) maßgeblich bestimmt werden. Mit Rückbezug auf soziale Praktiken werden diese und die gesellschaftliche Partizipation im Allgemeinen als Designmaterial vorgestellt. Abschließend werden in zwei Design Case Studies explorative Designansätze zur Gestaltung neuer Technologien exemplarisch erläutert und diskutiert.
