Open Access

Since stationary self-checkout is widely introduced and well understood, previous research barely examined newer generations of smartphone-based Scan&Go. Especially from a design perspective, we know little about the factors contributing to the adoption of Scan&Go solutions and how design enables consumers to take full advantage of this development rather than being burdened with using complex and unenjoyable systems. To understand the influencing factors and the design from a consumer perspective, we conducted a mixed-methods study where we triangulated data of an online survey with 103 participants and a qualitative study with 20 participants. Based on the results, our study presents a refined and nuanced understanding of technology as well as infrastructure-related factors that influence adoption. Moreover, we present several implications for designing and implementing of Scan&Go in retail environments.

Digital Business behandelt die Besonderheiten digitaler Geschäftsmodelle, den Umgang mit Daten, erläutert die Funktionsweise digitaler Märkte und deren Auswirkungen auf Servicefunktionen wie HR, Kommunikation, Finanzierung und Marketing. Zudem werden wesentliche Erfolgsfaktoren wie agiles Management und Customer Experience behandelt. Insgesamt haben 30 Experten mit ihrem spezifischem Know How an der Erstellung des praxisorientierten Litello-eBook mitgearbeitet, dass sich auch gut als Basis für einschlägige Lehrveranstaltung anbietet.

Since its advent, the sustainability effects of the modern sharing economy have been the subject of controversial debate. While its potential was initially discussed in terms of post-ownership development with a view to decentralizing value creation and increasing social capital and environmental relief through better utilization of material goods, critics have become increasingly loud in recent years. Many people hoped that carsharing could lead to development away from ownership towards flexible use and thus more resource-efficient mobility. However, carsharing remains niche, and while many people like the idea in general, they appear to consider carsharing to not be advantageous as a means of transport in terms of cost, flexibility, and comfort. A key innovation that could elevate carsharing from its niche existence in the future is autonomous driving. This technology could help shared mobility gain a new boost by allowing it to overcome the weaknesses of the present carsharing business model. Flexibility and comfort could be greatly enhanced with shared autonomous vehicles (SAVs), which could simultaneously offer benefits in terms of low cost, and better use of time without the burden of vehicle ownership. However, it is not the technology itself that is sustainable; rather, sustainability depends on the way in which this technology is used. Hence, it is necessary to make a prospective assessment of the direct and indirect (un)sustainable effects before or during the development of a technology in order to incorporate these findings into the design and decision-making process. Transport research has been intensively analyzing the possible economic, social, and ecological consequences of autonomous driving for several years. However, research lacks knowledge about the consequences to be expected from shared autonomous vehicles. Moreover, previous findings are mostly based on the knowledge of experts, while potential users are rarely included in the research. To address this gap, this thesis contributes to answering the questions of what the ecological and social impacts of the expected concept of SAVs will be. In my thesis, I study in particular the ecological consequences of SAVs in terms of the potential modal shifts they can induce as well as their social consequences in terms of potential job losses in the taxi industry. Regarding this, I apply a user-oriented, mixed-method technology assessment approach that complements existing, expert-oriented technology assessment studies on autonomous driving that have so far been dominated by scenario analyses and simulations. To answer the two questions, I triangulated the method of scenario analysis and qualitative and quantitative user studies. The empirical studies provide evidence that the automation of mobility services such as carsharing may to a small extent foster a shift from the private vehicle towards mobility on demand. However, findings also indicate that rebound effects are to be expected: Significantly more users are expected to move away from the more sustainable public transportation, leading to an overcompensation of the positive modal shift effects by the negative modal shift effects. The results show that a large proportion of the taxi trips carried out can be re-placed by SAVs, making the profession of taxi driver somewhat obsolete. However, interviews with taxi drivers themselves revealed that the services provided by the drivers go beyond mere transport, so that even in the age of SAVs, the need for human assistance will continue – though to a smaller extent. Given these findings, I see action potential at different levels: users, mobility service providers, and policymakers. Regarding environmental and social impacts resulting from the use of SAVs, there is a strong conflict of objectives among users, potential SAV operators, and sustainable environmental and social policies. In order to strengthen the positive effects and counteract the negative effects, such as unintended modal shifts, policies may soon have to regulate the design of SAVs and their introduction. A key starting point for transport policy is to promote the use of more environmentally friendly means of transport, in particular by making public transportation attractive and, if necessary, by making the use of individual motorized mobility less attractive. The taxi industry must face the challenges of automation by opening up to these developments and focusing on service orientation – to strengthen the drivers’ main unique selling point compared to automated technology. Assessing the impacts of the not-yet-existing generally involves great uncertainty. With the results of my work, however, I would like to argue that a user-oriented technology assessment can usefully complement the findings of classic methods of technology assessment and can iteratively inform the development process regarding technology and regulation.

Im Projekt wurden die Nachhaltigkeitspotentiale partizipativer landwirtschaftlicher Produktionskonzepte exemplarisch untersucht und der Versuch gemacht, deren Zufriedenheitspotential für Erzeuger und Bürger zu erfassen. Die landwirtschaftlichen Betriebe konnten dabei auf der Grundlage der Leitlinien der Sustainability Assessment of Food and Agriculture (SAFA) in den Dimensionen gute Unternehmensführung, ökologische Integrität, ökonomische Resilienz und soziales Wohlergehen bewertet werden. Die einzelnen Ergebnisse sind nach Dimensionen und korrespondierenden Indikatoren in diesem Working Paper beschrieben. Zudem konnten Handlungsempfehlungen auch dazu erarbeitet werden, wie Untersuchungen anhand der SAFA-Leitlinien erfolgreich durchgeführt werden können.

Medien spielen eine Schlüsselrolle für die öffentliche Meinung und Akzeptanz neuer Technologien. Mit einer qualitativen Inhaltsanalyse journalistischer Artikel zum Elektrofahrrad wurden Akteure und ihre Einstellungen und Handlungen in Bezug auf das Elektrofahrrad untersucht. In die Analyse flossen 444 Artikel ausgewählter deutscher Qualitätsmedien aus dem Jahr 2018 ein. Die Untersuchung zeigt den gesellschaftlich relevanten Diskurs über Elektrofahrräder auf und bietet Anknüpfungspunkte für die Förderung von Individualmobilität und der Entwicklung zukunftsfähiger Mobilitätskonzepte.

Trust is the lubricant of the sharing economy. This is true especially in peer-to-peer carsharing, in which one leaves a highly valuable good to a stranger in the hope of getting it back unscathed. Nowadays, ratings of other users are major mechanisms for establishing trust. To foster uptake of peer-to-peer carsharing, connected car technology opens new possibilities to support trust-building, e.g., by adding driving behavior statistics to users' profiles. However, collecting such data intrudes into rentees' privacy. To explore the tension between the need for trust and privacy demands, we conducted three focus group and eight individual interviews. Our results show that connected car technologies can increase trust for car owners and rentees not only before but also during and after rentals. The design of such systems must allow a differentiation between information in terms of type, the context, and the negotiability of information disclosure.