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Dieser Artikel stützt sich auf das vom 13.10.2015 bis 12.01.2016 gemeinsam durchgeführten Praxisprojekt von ORBIT und der Hochschule Bonn-Rhein-Sieg. Thema des Projekts waren die Methodenevaluation und Automatisierung von Auswertungsprozessen. Speziell ging es um die Überprüfung der von ORBIT entwickelten Methodik zur Anforderungsanalyse und Standortbestimmung – dem ORBIT-Navigator.
Who do you trust: Peers or Technology? A conjoint analysis about computational reputation mechanisms
(2020)
Peer-to-peer sharing platforms are taking over an increasingly important role in the platform economy due to their sustainable business model. By sharing private goods and services, the challenge arises to build trust between peers online mostly without any kind of physical presence. Peer rating has been proven as an important mechanism. In this paper, we explore the concept called Trust Score, a computational rating mechanism adopted from car telematics, which can play a similar role in carsharing. For this purpose, we conducted a conjoint analysis where 77 car owners chose between fictitious user profiles. Our results show that in our experiment the telemetric-based score slightly outperforms the peer rating in the decision process, while the participants perceived the peer rating more helpful in retrospect. Further, we discuss potential benefits with regard to existing shortcomings of user rating, but also various concerns that should be considered in concepts like telemetric-based reputation mechanism that supplements existing trust factors such as user ratings.
The megatrends towards both a digital and a usership economy have changed entire markets in the past and will continue to do so over the next decades. In this work, we outline what this change means for possible futures of the mobility sector, taking the combination of trends in both economies into account. Using a sys-tematic, scenario-based trend analysis, we draft four general future scenarios and adapt the two most relevant scenarios to the automotive sector. Our findings show that combing the trends from both economies provides new insights that have often been neglected in literature because of an isolated view on digital technology only. However, service concepts such as self-driving car sharing or self-driving taxis have a great impact at various levels including microeconomic (e.g., service and product design, business models) and macroeconomic (e.g., with regard to ecological, economical, and social impacts). We give a brief outline of these issues and show which business mo dels could be successful in the most likely future scenarios, before we frame strategic implications for today’s automobile manufacturers.
The alternative use of travel time is one of the widely discussed benefits of driverless cars. We therefore conducted 14 co-design sessions to examine how people manage their time, to determine how they perceive the value of time in driverless cars and to derive design implications. Our findings suggest that driverless mobility will affect both people’s use of travel time as well as their time management in general. The participants repeatedly stated the desire of completing tasks while traveling to save time for activities that are normally neglected in their everyday life. Using travel time efficiently requires using car space efficiently, too. We found out that the design concept of tiny houses could serve as common design pattern to deal with the limited space within cars and support diverse needs.
Trust is the lubricant of the sharing economy, especially in peer-to-peer carsharing where you leave a valuable good to a stranger in the hope of getting it backunscathed. Central mechanisms for handling this information gap nowadays are ratings and reviews of other users. The rising of connected car technology opens new possibilities to increase trust by collecting and providing e.g. driving behavior data. At the same time, this means an intrusion into the privacy of the user. Therefore, in this work we explore technological approaches that allow building trust without violating the privacy of individuals. We evaluate to what extent blockchain technology and smart contracts are suitable technologies to meet these challengesby setting upa prototype implementation of a block-chain-based carsharing approach. In this context, we present our research approachand evaluate the prototype in terms of trust and privacy.
The development of fully automated vehicles is becoming more and more present in the social discussion. The image of fully automated cars is determined by automobile manufacturers and placed in the context of individual traffic. In contrast to fully autonomous private cars, fully automated public transport is already operating in some cities and is to be expanded in the future. Autonomous public transport offers great potential for the development and promotion of sustainable mobility concepts. However, the user acceptance is important for the enforcement and widespread use of these technical innovations. An online study on the acceptance of fully automated public transport based on quantitative data of a sample of N = 201 is presented. The results show a high level of familiarity with the topic and a very high level of overall intention to use fully automated public transport in the future.
Innovations in the mobility industry such as automated and connected cars could significantly reduce congestion and emissions by allowing the traffic to flow more freely and reducing the number of vehicles according to some researchers. However, the effectiveness of these sustainable product and service innovations is often limited by unexpected changes in consumption: some researchers thus hypothesize that the higher comfort and improved quality of time in driverless cars could lead to an increase in demand for driving with autonomous vehicles. So far, there is a lack of empirical evidence supporting either one or other of these hypotheses. To analyze the influence of autonomous driving on mobility behavior and to uncover user preferences, which serve as indicators for future travel mode choices, we conducted an online survey with a paired comparison of current and future travel modes with 302 participants in Germany. The results do not confirm the hypothesis that ownership will become an outdated model in the future. Instead they suggest that private cars, whether conventional or fully automated, will remain the preferred travel mode. At the same time, carsharing will benefit from full automation more than private cars. However, the findings indicate that the growth of carsharing will mainly be at the expense of public transport, showing that more emphasis should be placed in making public transport more attractive if sustainable mobility is to be developed.